Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is going to be a customer. In fact, some may not even have interest in or be able to afford the services that you provide. So what can you do to make sure you are targeting the right audience? Learn how to define your target audience!
After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.
However, this is often not the case.
One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?