Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Social Media Marketing for Homebuilders: Priceless Pinterest

Social Media Marketing, Pinterest, Website Design

Not every social media marketing platform is suitable for the homebuilding industry. Pinterest is one of the few that is, however, given that it’s a particularly visual medium—and that home renovations are high on the list of favorite topics on the site! 

Here are some surprising statistics to get you started: 

  • Pinterest is now the 3rd most popular social media network in the US with 70 million users.
  • 90% of all social media shares take place on Pinterest.
  • Home décor is the 3rd most popular category on Pinterest.
  • 33% of shares on Pinterest are in the categories of home décor and lifestyle.

Getting People to Your Visuals: 5 Tips for Home Builders

Instagram, Pinterest, homebuilder marketing, Flickr, Houzz, visuals

The great thing about advertising in homebuilding is there are plenty of visuals available. As long as you have a decent camera and hold it steady, you can flood media sites like Instagram, Flickr, Pinterest, and Houzz with compelling visuals and garner immediate interest in your products and services.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

Subscribe to Email Updates

Posts by Topic

see all