Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.
However, this is often not the case.
After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.
As a remodeler, you know how important having a full sales pipeline is for continuing business. If you don’t have leads at each stage of the sales funnel, you’re bound to have slow times with no projects to work on. But, what if you could use your website as a lead generation tool to collect more leads and nurture those leads through your sales funnel? The good news is, you can. In this post, we’ll explain how.
If you’ve been in the home remodeling business for a while you know that not everyone looking for a remodeler is a good fit for you. Some “prospects” really aren’t prospects at all.
As a former home builder, I know that not all leads are created equal. We’ve all seen our share of leads that don’t pan out and leads that end up generating business. But it’s not just the quality of leads that differs. Where those leads come from can require that we respond to them differently.
