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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Why You Need Smart CTAs on Your Homebuilder Website

Content Marketing, Calls to Action, Lead Generation, homebuilder website

You know you need calls to action (CTAs) on your website. They’re those tempting little messages or click buttons at the end of a blog post or landing page that invites visitors to move to the next logical page. It could be a: 

Can You Afford (Not) to Do Marketing for Your Homebuilding Business?

Lead Generation, Builder-remodeler marketing, cost of marketing

If you run a homebuilding business you have to keep your eye on your budget—just like any other businessperson. A significant part of that budget is the money you spend to market your services. There’s no getting around the fact that marketing your business costs money. More than one builder has wondered aloud if he or she can really afford to keep marketing. 

Homebuilders and Remodelers: What is Your Website Driving Visitors to Do?

Calls to Action, Lead Generation, Builder-remodeler marketing, website marketing

Marketing for builders and remodelers has changed a lot over the last few years. It’s no longer effective to “push” your message out to people and hope that they’ll respond. Today’s homeowners and prospective homeowners control the messages that they listen to. They do a lot of their homework (no pun intended) before they ever actually talk to a builder. They do research online so that they’re informed before they actually begin considering a contract. Smart builders and remodelers are “pulling” prospective clients into their websites with helpful, accessible information that answers some of their most pressing questions.  (If you’d like to know more about how marketing has changed—and about the difference between “push” and “pull” marketing, download our free How Marketing Has Changed for Builders and Remodelers eBook here.) 

Homebuilder and Remodeler Marketing: Don’t Bag Your Blog

Calls to Action, Lead Generation, Blogging, Builder-remodeler marketing

If you want to reach people who are thinking about building a new home—or remodeling the home they’re in—blogging has to be an essential component in your marketing strategy. But it’s easy to “bag” it—to simply skip over it every now and then. You have plenty of other important things to do. After all, who is going to care if you don’t post something this week? Is it really that big of a deal?

Well . . . yes! Here’s why it’s so important. 

Why You Shouldn’t Sell on Your Homebuilder or Remodeler Website—And Why It’s OK for your Clients to Sell For You

Remodeler Marketing, Lead Generation, homebuilder marketing, Using customer testimonials, Inbound Marketing for Home Builders

Sometimes when I tell builders or remodelers that they shouldn’t use their website to sell, they look at me as if I just fell off the turnip truck. “Don’t sell on my website?” they say. “Are you kidding?”

If you’ll allow me a minute to shake the turnip dust off my shirt, I’ll tell you why I say that. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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