A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.
Getting the right message out to prospects and customers is a huge part of successfully marketing your homebuilding or remodeling business. Knowing what the messages should be is critical, but so is communicating it—whether it’s on your website, your blog, your Facebook page, or your direct mailings. Clear, compelling writing (copy) is an essential.