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Builder Funnel Blog

Builder Funnel Radio:
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in Between Job Sites

contractor digital marketing and sales knowledge

Everything I Need to Know About Messaging I Learned in Kindergarten

Content Marketing, Copywriting, Messaging

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.

Homebuilding/Remodeling Marketing: When to Write Your Own Copy (and When to Hire a Pro)

Inbound Marketing, Copywriting, Home Builder Marketing

Getting the right message out to prospects and customers is a huge part of successfully marketing your homebuilding or remodeling business. Knowing what the messages should be is critical, but so is communicating it—whether it’s on your website, your blog, your Facebook page, or your direct mailings. Clear, compelling writing (copy) is an essential.

A Key for Contractor Marketing Success

Copywriting, Contractor Marketing

Speak Your Customers’ Language

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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State of Home Builder Marketing Report 2018

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