Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Homebuilding/Remodeling Marketing: When to Write Your Own Copy (and When to Hire a Pro)

Copywriting, Builder-remodeler marketing, marketing messages

Getting the right message out to prospects and customers is a huge part of successfully marketing your homebuilding or remodeling business. Knowing what the messages should be is critical, but so is communicating it—whether it’s on your website, your blog, your Facebook page, or your direct mailings. Clear, compelling writing (copy) is an essential.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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