If you’ve invested in content marketing for some time, you know how difficult it can be to brainstorm fresh, compelling ideas for blog content, post after post. In fact, there’ll be some days where you feel like you’re recycling content that you’ve previously published. To consistently improve lead conversion and grow your business, you need to consistently provide content, but also remain fresh and ahead of your industry.
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You rely on your home remodeling website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates, and eventually turn them into clients. (So, ideally, your website should be a lead generation tool.) But how does that happen? What is it about your remodeling website that will attract prospects and make them stick around — and eventually turn into customers?
As a remodeler, you know the wisdom of the old adage, “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling work. The same is true with your marketing efforts to promote your home remodeling business.
