Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Why Remodelers Need to Define Marketing Qualified Leads

Remodeler Lead Generation, Remodeler Marketing, remodeler lead conversion

One of the biggest challenges in marketing your remodeling business is generating quality leads.  You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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