If you’ve been less than impressed with the performance of your remodeling marketing efforts of late, perhaps it’s time to try something new. However, if you’re tired of the “throw-something-against-the-wall-to-see-if-it-will stick” approach, we’d like to suggest five marketing ideas that our clients have tried that work.
As a remodeling marketing professional, it’s essential that you stay ahead of the remodeling trends. Getting behind simply won’t do, and your clients are likely to reduce their opinion rapidly if you were to do so. To maintain your reputation as an expert in your field, it’s necessary to keep not only your knowledge but your website and social media profiles up to date on what’s hot and what’s not. Sounds a bit like reading the tea leaves, doesn’t it? Fortunately, there are ways to stay ahead of the pack without resorting to that!
There was a time when businesses could simply send out some direct mail, run a few ads in newspapers or magazines, schedule a couple of radio or TV ads, and feel like they had their marketing pieces pretty well lined up. But in today’s competitive market space that kind of approach isn’t going to get you the results you want.
It’s been said that the eyes are a window to the soul. And for custom homebuilders and remodelers, it could be said that your website is a window into your business. It’s how potential clients form their initial impression of you. It’s how they gather information about you. And it’s how they initially compare you with your competitors. So, how are you stacking up?
In an online world, it’s a good idea to keep an eye on the competition. What are your competitors doing on their sites to present the best possible impression?