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The Marketing Blog

for Custom Home Builders & Remodeling Contractors

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Marketing Strategy

Why DIY Marketing Can Actually Hurt Design-Build Businesses

5 min read

Why DIY Marketing Can Actually Hurt Design-Build Businesses

We all love a DIY project from time to time, but you wouldn't recommend a novice homeowner to retile their bathroom on their own, right?

How a Positioning Statement Makes You a Client's First Choice

2 min read

How a Positioning Statement Makes You a Client's First Choice

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which...

inbound marketing for remodelers and builders

2 min read

Inbound Marketing: The #1 Marketing Tactic for Home Builders and Remodelers

Have you been spending money on home builder marketing with little or nothing to show for it? Have you used advertising in the past but were...

Building a digital marketing strategy for a custom homebuilder on a computer

4 min read

Building A Digital Marketing Strategy Is Like Building A Custom Home

It's 2020. If you're not maximizing digital marketing to grow or maintain your custom home building business, you're falling behind your competition.

2 min read

5 Steps to Launch Your New Home Development with a Bang

Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...

Word of mouth advertising isn't enough for your remodeling business

2 min read

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once...

2 min read

What Home Builder Marketing Metrics Drive Improvement?

For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...


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