We all love a good underdog story. For you, the story of your small homebuilding business facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?
If you invest time and money into the marketing of your homebuilding or remodeling business, you want results. Let’s be honest, that’s why you do it. You want to generate qualified leads and—ultimately—sales. But if your marketing approach is too focused on closing the deal, you could actually kill that sale before it ever has a chance to happen.
Creating a website isn’t your entire homebuilder marketing strategy right there. It’s only a component of it, along with multiple other essentials. A good website design is pivotal to the strategy’s success, however, provided you have everything you need on it. Here are 5 items your website really needs to make it work for you:
If you aren’t moving forwards you’re going backwards. Homebuilder marketing doesn’t have to be an elephant in the room. Learn to do one thing every day to promote your business, and you’ll find your marketing strategy moving forwards step by step. Here are some quick tips for things you can do to help grow your contracting business on a daily basis: