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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

5 Steps to Launch Your New Home Development with a Bang

Marketing Strategy

Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal, and then on launch date, you could sit back and watch the news coverage roll in, along with the customers.

12 Remodeling Marketing Ideas for 2019

Digital Marketing for Remodelers, Marketing Strategy

If you’ve been less than impressed with the performance of your remodeling marketing efforts of late, perhaps it’s time to try something new. However, if you’re tired of the “throw-something-against-the-wall-to-see-if-it-will stick” approach, we’d like to suggest 12 marketing ideas that our clients have tried that work.

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

Digital Marketing for Remodelers, Digital Marketing, Inbound Marketing, Content Marketing, Marketing Strategy

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!

Taking on the Big Guys: How Small Homebuilders are Competing with Larger Builders

Content Marketing, Marketing Strategy

We all love a good underdog story. For you, the story of your small homebuilding business facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?