Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Taking on the Big Guys: How Small Homebuilders are Competing with Larger Builders

Content Marketing, Marketing Strategy

We all love a good underdog story. For you, the story of your small homebuilding business facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?   

See how this home builder tripled leads! Click to download the case study.        

5 Steps to Launch Your New Home Development with a Bang

Marketing Strategy

Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal, and then on launch date, you could sit back and watch the news coverage roll in, along with the customers.

Builder Marketing That’s All About the Sale Can Kill the Sale

Marketing Strategy, Builder-remodeler marketing, sales vs. marketing

If you invest time and money into the marketing of your homebuilding or remodeling business, you want results. Let’s be honest, that’s why you do it. You want to generate qualified leads and—ultimately—sales. But if your marketing approach is too focused on closing the deal, you could actually kill that sale before it ever has a chance to happen. 

What Does Your Homebuilder Website Really Need?

Social Media Marketing, Marketing Strategy, Email, homebuilder website

Creating a website isn’t your entire homebuilder marketing strategy right there. It’s only a component of it, along with multiple other essentials. A good website design is pivotal to the strategy’s success, however, provided you have everything you need on it. Here are 5 items your website really needs to make it work for you: 

Quick Tips for Homebuilders - Do Something to Grow Your Business Every Day

social media, Marketing Strategy, SEO for Home Builders, homebuilder marketing

If you aren’t moving forwards you’re going backwards. Homebuilder marketing doesn’t have to be an elephant in the room. Learn to do one thing every day to promote your business, and you’ll find your marketing strategy moving forwards step by step. Here are some quick tips for things you can do to help grow your contracting business on a daily basis:

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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