You read those numbers correctly. Over 10,000 views, 334 reactions, over 1,200 post clicks, 56 comments, and 12 shares.

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As of 2016, Facebook boasts 1.59 billion monthly active users on its platform.  To put that into more tangible terms, the population of India is roughly 1.252 billion and America is 303 million. So if Facebook were a country, it would be about as large as America and India combined.

So with that in perspective, are you positive you're using Facebook as efficiently as you could be?

Facebook is one of the quickest growing social tools for business of all sizes.  The well-known social network quickly and easily connects businesses to the masses, and vice versa.  While the strategy around reaching a wide audience changes at break neck paces with social media in general, here are a few tried and true methods for reaching your target audience that you may not have thought of yet.

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all. 

The whole point of social media marketing is that it’s free. Isn’t it? Well, yes it is, but that doesn’t mean there isn’t a better way to do it.