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How Marketing Automation Helps Generate Home Building Leads

 

 

Having a list of prospective customers is only the first step in generating solid home building leads. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.

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Why Educating Customers is Vital for Home Builder Marketing Success

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need education, particularly when it comes to topics such as home building.  Let’s face it, not everyone is a buff on the subject, and when it comes time for you to provide a proposal for a home building project it will help if your customers don’t have unrealistic expectations. Here are 4 reasons why customer education is essential to your home builder marketing strategy.

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Dos (and Don'ts) of Home Builder Email Marketing Subject Lines

Spencer Powell | Nov 27, 2018 10:55:58 AM | Email Marketing, Home Builder Marketing

Email marketing is one of the most powerful tools home builders have, because it enables you to reach your prospective client personally, directly and—if you’ve done your homework—with information you know he (or she) wants to receive. So why isn’t that monthly email you sweat blood and tears over working better for you? The problem could be your subject line! 

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Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.

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5 Top Marketing Automation Tools for Home Builders

Spencer Powell | Nov 27, 2018 10:43:29 AM | Email Marketing, Marketing Automation

Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect before they start. They find your website and shoot off a quick email for more information, and unless you’re able to respond promptly, you’ll lose the potential lead. With marketing automation, you know every lead is followed-up on and provided relevant content in preparation for your sales team making contact.

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