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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

5 Top Marketing Automation Tools for Homebuilders

email marketing, marketing automation tools

Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect before they start. They find your website and shoot off a quick email for more information, and unless you’re able to respond promptly, you’ll lose the potential lead. With marketing automation, you know every lead is followed-up on and provided relevant content in preparation for your sales team making contact.

Does Your Sales Team Think Internet Leads Are Useless?

email marketing, Homebuilding website, Inbound Marketing for Home Builders

Depending on which study you read, as many as three out of four internet leads today fall through the cracks, never being followed up on. That’s a shocking statistic already, but apply the figure to your own leads per month, and you might start to sweat.  If you receive 100 internet leads in a month, 75 of them are going nowhere.

Homebuilder Email Marketing: How Often is Too Often?

email marketing, homebuilder marketing, Inbound Marketing for Home Builders

Email marketing is still one of the most effective ways to reach out to your ideal customers. It has proven to be an effective digital marketing tactic to connect with people who are already interested in the products and services you offer.

Why Launching an Online Store Using Direct Mail Makes Sense

email marketing

When most people launch an online store, they focus on Internet-based marketing tactics, email marketing and social media. Very few choose to integrate offline marketing with their efforts, and still fewer use direct mail as part of their strategy. However, while it may not be high-tech or new, direct mail can be a great way to launch an online store, and here’s why:

8 Tips to Get More Out of Trade Shows and Expos

Content Marketing, email marketing, homebuilder marketing

Trade shows and expos are a fact of life in the construction industry, and that’s no different whether you’re a homebuilder, tradesperson or own a larger commercial construction firm. The good news is that there are some great ways you can get more out of trade shows in terms of homebuilder marketing, whether you’re exhibiting or a visitor. Here are our top tips:

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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