Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect before they start. They find your website and shoot off a quick email for more information, and unless you’re able to respond promptly, you’ll lose the potential lead. With marketing automation, you know every lead is followed-up on and provided relevant content in preparation for your sales team making contact.
Depending on which study you read, as many as three out of four internet leads today fall through the cracks, never being followed up on. That’s a shocking statistic already, but apply the figure to your own leads per month, and you might start to sweat. If you receive 100 internet leads in a month, 75 of them are going nowhere.
When most people launch an online store, they focus on Internet-based marketing tactics, email marketing and social media. Very few choose to integrate offline marketing with their efforts, and still fewer use direct mail as part of their strategy. However, while it may not be high-tech or new, direct mail can be a great way to launch an online store, and here’s why:
Trade shows and expos are a fact of life in the construction industry, and that’s no different whether you’re a homebuilder, tradesperson or own a larger commercial construction firm. The good news is that there are some great ways you can get more out of trade shows in terms of homebuilder marketing, whether you’re exhibiting or a visitor. Here are our top tips: