Having a list of prospective customers is only the first step in generating solid home building leads. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.