Is social media really worth the time, money and effort you put into it? The short answer is yes! Even if your home building business isn’t attracting the type or quantity of leads you expected from social media there are still several good reasons to keep up with it!
You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound strategies, how you can measure them, and how to create better plans in the future based on the data.
You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.
If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”
All home builders need a strategy to collect positive reviews for their company. There are several places where you can collect reviews such as Google, Facebook, Houzz, etc. We talk to hundreds of home builders regularly, and each builder has their own preferred platform to collect reviews. However, does it matter where you solicit reviews?
It does matter.