As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about designing and delivering great remodeling results. A big part of your business is about getting contacts, leads, and prospects—and turning them into customers.

Let’s start with the basics. What is marketing automation? Marketing automation is the use of any software that automates your marketing actions. Think emails, social media posts, and other steps that you may take to communicate online. Automation helps you reach more people in less time, and helps you tailor your content to your customers, allowing for higher quality leads and a robust sales pipeline. Marketing automation exists to make your life easier, without compromising the authenticity of your content.

Sometimes when remodelers check out the latest marketing intelligence for their industry they can feel left out. That’s particularly true when the information marketing experts talk about gets into topics such as Customer Relationship Management (CRM).  It can be easy to think that that kind of marketing sophistication is for “the big boys.” What if your remodeling business does less than $1M in sales a year? Isn’t CRM overkill? Do you really need it?