There’s no shortage of “thought leadership” in the remodeling space. Mostly thought, not much leadership. Roundtables, webinars, and posts filled with vague advice and regurgitated talking points. But the truth? A lot of that content is created by people who aren’t selling, building, or scaling remodeling companies day to day.
At Builder Funnel, we’ve spent the past year working alongside multiple dozens of fast-growing remodeling businesses. We’ve seen what works, what doesn’t, and what separates the plateaus from the breakouts. Here’s the short version: cute ideas don’t book revenue. Systems do. Here are 7 real-world lessons remodelers need to hear because they moved pipelines and P&Ls in 2025. No fluff, no academic vibes, just what to implement, how to track it, and where most teams trip. Pick one this week and ship it. Then do the next one. That’s how you stack wins in remodeler marketing.
1. If You Don’t Know Your Numbers, You’re Flying Blind
2. Speed to Lead Is Still Criminally Underrated
3. Your Project Gallery Is a Ghost Town
4. Most Marketing Plans Are Missing a Nurture Layer
5. The Best Remodelers Are Becoming Media Companies
6. Sales Pipelines Are Clogged with “Thinking About It”
7. Your Website Has a CTA Problem
Digital Marketing Success for Your Remodeling Business
This one’s a heartbreaker. Most remodelers can’t tell you:
They’re investing in marketing…but can’t tell what’s working, or why. If you can’t attribute revenue by channel, you’re measuring with a tape that has no numbers. This is how businesses bleed cash quietly.
This is a non-negotiable if you want to be a serious business owner. Knowing your numbers allows you to make better decisions and prioritize your team’s resources appropriately.
Put the tracking in place. Use HubSpot or similar lead tracking software. It’s not good enough to know the lead “came from your website”. Your website isn’t a lead source. Google Ads, Direct, Referral, Instagram: these are specific lead sources. If you can’t break down your remodeling leads and revenue by channel, you are just guessing. And that’s not good. This needs to be solved now. Or you’ll forever be guessing, pivoting and confused as to why you can’t scale your marketing.
Start with this 4-step audit.
Take your last 12 months of revenue from closed jobs ÷ total number of closed clients. Multiply this by your average gross margin.
Example: You did $3M in revenue across 25 projects. $3M divided by 25 projects gives you an average job size of $120,000. If your average gross margin across those projects is 30%, you’ll multiply $120,000 x 30% to get $36,000. This is what a customer is worth to you.
Take your combined sales + marketing spend over the same time ÷ number of new clients.
Example: You spent $206,000 in sales and marketing to get those 25 projects. Take $206,000 divided by 25 to get $8,240. That’s what it costs you all-in to get a customer.
Compare your LTV to CAC to identify how strong your business model is today.
Example: $36,000:$8,240 is 4.3:1. For every dollar you put into your business machine, you get $4.30 back. Not bad! Your benchmark should be at least 3:1 but the higher, the better!
Once you understand your LTV:CAC ratio (target 3:1+), you can make confident decisions about marketing spend, pricing, and the design-build sales process.
Most remodelers assume prospects will “wait” because remodeling is a big decision. So, they wait a day (or more) to respond to new inquiries. By then, the lead has moved on or already booked a meeting with someone else.
Even worse: some remodelers still rely on a shared inbox or generic contact form notification buried in an admin’s email.
Please stop. Leads are a top priority. This is the lifeblood of your business. You are a marketing and sales business that happens to do remodeling. If you want to grow, you need to re-sell all of last year’s revenue AND MORE each year.
Speed still wins. Remodelers responding to leads within 5 minutes are seeing 3–4x the conversion rate compared to those responding in 24+ hours. If you need more business, this should be a top priority.
Faster follow-up → more real sales conversations → more projects. It’s a numbers game for home remodeling leads.
Remodelers pour time and money into social media, SEO, and ads, but their website’s project gallery hasn’t been updated in years. Or worse, it’s just a photo dump with no context, pricing, or story.
Prospects want to imagine themselves in your past projects, but most galleries fall flat.
Your portfolio isn’t just proof of work. It’s sales collateral. A great project spotlight page builds trust, answers questions, and pre-sells your process. It allows a prospect to see themselves in the project. It allows them to really understand the transformation that’s possible for them.
Create and promote a project spotlight every month and your gallery becomes a conversion engine.
Remodelers focus heavily on lead generation but drop the ball when it comes to staying in touch with people who don’t buy right away. Most sales pipelines are 80% “open but inactive.”
They assume, “if they’re serious, they’ll come back.” Spoiler alert: they won’t. It’s up to you to keep that line of communication open. Learning how to stay in touch, add value and becoming ever-present will bring you more business than you thought possible.
The best-performing remodelers are creating nurture sequences that build trust and bring old leads back to life. We had one client land a $200K+ basement project from 1 simple email. That’s what we call low-hanging fruit.
Email re-engagement can bring lost revenue back to you just like it has for so many of our clients.
Many remodelers still believe “no one wants to see me on video.” So they avoid content creation or only post generic progress pics and stock tips.
Meanwhile, their competitors are showing up on camera, building trust, and becoming the go-to remodeler in their market.
You don’t need to be an influencer. You just need to show up consistently and let people get to know you. Video builds authority, shortens sales cycles, and drives traffic across every channel.
One video just covered five platforms and positioned you as the expert. Don’t overthink it. I’ve seen too many remodelers get stuck worrying about what equipment they will use or what to say. It leaves them delaying getting started for years and years.
Remodelers send a proposal...and wait. Weeks go by. Ghosted. Crickets. But when we audit their sales process? There’s no urgency, no scarcity, and no structured offer.
Stop delivering single-price “take-it-or-leave-it” estimates. Start guiding the decision with tiered options and soft deadlines.
You're not just quoting a price. You’re guiding a decision. Helping clients to understand this distinction early positions you as their trusted expert.
“Contact Us” is the only next step on 90% of remodeler websites. That’s like proposing marriage on the first date. Most traffic isn’t ready for a call yet, but they are ready to engage.
Give visitors more than one path. Not everyone wants to schedule a consultation right away. Meet them where they are. Every page on your website needs multiple conversion opportunities at different buying stages.
Add at least one mid-funnel CTA this week. Here are a few of our go-tos:
Capture emails with these assets and start a nurture sequence. More conversion paths = more leads. More leads = more sales.
Most remodelers are getting advice from the wrong places: fluffy webinars, passive Facebook groups, or industry insiders who are still practicing outdated tactics.
You don’t need more ideas. You need clear moves that create traction. These 7 are working in the field right now. Pick one. Implement it. Measure it. And if you're serious about growth, do all seven.
Ready to take action and accelerate your growth? Book a meeting and let's get ready to grow together. 👇