Organic traffic isn’t churning for your website yet, so what can you do to get more “feet in the door” per say. That’s a similar challenge we faced with a remodeling company we have been working with. Increasing the organic potential of any website takes quality content + time + consistency. So our objective to get more leads in the door right away was to increase the effectiveness of their Facebook Ad spend. Then, once their website starts driving more traffic and lead conversions organically we will be able to reduce their reliance on paid advertising so that their cost per lead is lower.