If the website for your contracting, remodeling, or home building business is dated, or showy but not strategic, you may already feel the sting of slowing leads. Your website is your best sales tool, and it never sleeps. It should show up in search, convert browsers into leads, and actually help businesses grow.
Builder Funnel is a digital marketing agency that only works with builders and remodelers. We have combed through some top-performing websites for remodelers and contractors to highlight what’s working out in the wild. Here are the real marketing moves that drive leads, boost rankings, and generate revenue. If you’re trying to build one of the best building construction websites or refresh your current contractor website, these are the companies you want to copy.
If your website isn’t helping you make money, it’s not doing its job. One of the clearest signs of a top construction website? A direct connection between your marketing and your sales.
Gerber Homes owns a revenue engine. Between August 2023 and July 2024, their site and supporting campaigns brought in over $14 million in revenue, tracked back to organic search, paid social, and paid ads. That’s not a vanity metric; that’s performance.
Their site is crisp, mobile-optimized, and fast. But more importantly, it’s built to convert. With clear calls to action, service area optimization, and smart internal linking, it checks every box for what a modern construction contractor website should do.
Your blog shouldn’t be a content graveyard. The best websites for contractors are backed by strong, strategic blog content that not only ranks on Google but actually drives action.
When Hill Haven Homes published their blog on home renovation costs in San Antonio, they were staking out serious digital real estate. That single post now ranks for over 350 keywords, with at least 8 landing in the top 10. It attracts a steady stream of organic traffic from people actively looking for remodeling cost info, and keeps them engaged long enough to become leads.
This is what happens when a website’s blog is built for both humans and search engines. Their writing is clear, localized, and backed by real expertise, which helps position Hill Haven as the authority in their market.
The best building construction websites aren’t hiding on page 5 of Google. They’re showing up early and often for relevant searches due to diligent SEO.
Since partnering with us in March 2024, Elevation Building Co. has gone from 65 ranking keywords to almost 400. That’s a more than a 500% increase in under a year. Even better? 23% of those keywords are on Google’s first three pages, with plenty creeping into top-10 territory.
How? Their website structure is intentional. Every service page, blog, and location-specific asset is built with search in mind and full of relevant, well-written content that matches what their ideal clients are actually searching for.
One of the most underrated power moves on a contractor website? Offering something actually useful in exchange for an email. When done right, downloadable resources turn your website into a lead-gen machine.
Sardone McLain’s cost guide is a masterclass in helpful content that doesn’t feel salesy. It lives on a clean, well-branded landing page with a clear headline, a short form, and zero distractions. Visitors instantly know what they’re getting, and more importantly, why it’s valuable.
This is how you warm up cold traffic and move them into your sales funnel, without lifting a finger. If your site doesn’t have at least one strong downloadable asset, consider this your nudge to make it happen.
Your website should feel like walking into a finished project: clean lines, thoughtful design, and attention to detail. The best construction websites demonstrate their good taste through stunning visual presentation.
Deckscapes nails this balance with a portfolio-forward site that’s rich in project photography and minimal in fluff. The design is modern without being trendy, and the user journey is intuitive from the moment you land on the homepage.
Instead of trying to cram in every possible feature, they lead with their work. Their galleries are sharp, fast-loading, and mobile-friendly, because they know that’s where a lot of their traffic comes from.
Sometimes you need a little marketing adrenaline, something quick, creative, and flexible that drives results without a long runway. The best contractor websites have room for timely promos that feel intentional, not gimmicky.
Impact Enclosures leaned into limited-time offers with a smart, seasonal promo that was easy to launch, track, and pause as needed. The whole experience, from the promo landing page to the CTA buttons across their site, was clean, branded, and well-aligned with the rest of their messaging.
They promoted it through multiple channels, but the real MVP was the construction web site experience itself: clear visuals, compelling language, and no friction. A quick scroll gave visitors everything they needed to say “yes” and submit.
As businesses evolve, so should their marketing. The best contractor websites are built to support you whether you’re scaling up, scaling back, or navigating a major transition, like planning for retirement.
When the owner of Sunwood Development began planning his retirement, it didn’t make sense to keep investing in a full-throttle marketing strategy. But letting the website stall out wasn’t an option either. So, we built a custom retainer that focused on maintaining a strong digital presence without overspending.
The site still looks sharp, performs well, and functions as a central hub for ongoing inquiries and portfolio access. It’s the perfect example of a construction website adapting to a new season of business without sacrificing quality or professionalism.
It’s one thing to show up in search results. It’s another thing entirely to dominate your entire service area. For remodelers and contractors, winning the local SEO game is the difference between being an option and being the option.
GTG’s site is a textbook example of local optimization done right. But they don’t stop at keywords, they back it up with location-specific testimonials, project portfolios tagged by town, and clear contact pathways. It’s exactly what makes a general contractor website stand out to someone searching “remodelers near me” on a random Tuesday night.
This is how you turn Google searches into genuine consultations, by building trust, clarity, and relevance into every corner of your website.
If there’s one thing these remodeling and construction companies have in common, it’s this: their websites do serious work. They rank, they convert, and they reflect the professionalism and expertise of the business behind them.
Whether it’s dominating local search, turning content into consults, or building out full-funnel lead paths, these clients have built some of the best contractor websites in the industry, not because they’re flashy, but because they’re intentional.
If you’re serious about upgrading from “meh” to “money-maker,” we’d love to help. Our team specializes in holistic digital marketing, including websites and for contractors and remodelers that look great and are proven to drive real results like leads, rankings, and revenue you can track. Ready to start the conversation that changes your digital presence? Contact us today!