Sometimes when remodelers check out the latest marketing intelligence for their industry they can feel left out. That’s particularly true when the information marketing experts talk about gets into topics such as Customer Relationship Management (CRM). It can be easy to think that that kind of marketing sophistication is for “the big boys.” What if your remodeling business does less than $1M in sales a year? Isn’t CRM overkill? Do you really need it?
As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about designing and delivering great remodeling results. A big part of your business is about getting contacts, leads, and prospects—and turning them into customers.