For many homebuilders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings and attracting new customers – when done correctly. Is your landing page performing to its full potential? There is more to a good landing page than crisp, sharp looking graphics with a catchy sales pitch. Many factors contribute to a website’s success, but the landing page's conversion ability is one of the most important. The following are a few tips for improving web page design and conversion rates.