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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Increasing Conversions on Your Homebuilder Landing Page

Lead Conversion, Landing Page, Home Builder Marketing

For many homebuilders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings and attracting new customers – when done correctly. Is your landing page performing to its full potential? There is more to a good landing page than crisp, sharp looking graphics with a catchy sales pitch. Many factors contribute to a website’s success, but the landing page's conversion ability is one of the most important. The following are a few tips for improving web page design and conversion rates

How to Double the Conversion Rate of Your Home Builder or Remodeling Company Website

Lead Conversion, Remodeler Lead Generation, Home Builder Lead Generation, Digital Marketing for Remodelers

Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.

However, this is often not the case.

How to Create a Content Marketing Plan for Your Home Builder Blog

Lead Conversion, Home Builder Content Marketing, Digital Marketing for Remodelers

I’ve heard homebuilders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting started, and 2) Keeping it going.

How Do I Know if My Building Marketing Efforts Are Having an Impact?

Lead Conversion, Website Analytics, Measuring Marketing Results, Home Builder Marketing

Most of us grew up hearing, “a watched pot never boils.” As it turns out, if you watch a pot full of water that’s on the stove long enough, it will actually boil. The problem is that most of us are busy enough doing other things that we don’t have time to stare at a pot full of water.

10 Pages Your Homebuilding Website Should Have

Inbound Marketing, Lead Conversion, Home Builder Website Design

As a homebuilder, you might not spend too much time thinking about the internet. That is understandable, but at the same time, Google surpassed the yellow pages as the preferred method of finding products and services a long time ago, so an online presence is not optional.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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State of Home Builder Marketing Report 2018

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