If you want to get found on Google, you have to play by Google’s rules. The debate among many SEO experts is what exactly these rules are and if they are changing over time. Google likes to keep us on our toes in that way. Debates aside, what we DO know for certain is that there are several technical SEO best practices that will cleanup a website and increase its ranking potential on search engines, which means more prospects can find you on the internet.
For Bromwell Construction Company, a remodeling contractor in Wilmington, DE, these website improvements included:
Technical SEO Improvements
Across all top level pages, specifically the services pages, we
- Performed Keyword Research
- Implemented Internal Linking Strategies
- Implemented Technical SEO Optimization
- Developed Additional Content
- Adjusted the User Experience & Lead Flow
In terms of content development, our focus across pages was to talk about
- Cost of services
- Process and timeline
- Specific cities in the service area
- Frequently Asked Questions
When the website optimization plan and blogging began, their website was ranking for 68 keywords, none of which were on the first two pages, and they we getting no leads from organic traffic.
We performed the technical SEO updates and content updates listed above over the course of three months. Six weeks in, when were were about halfway through the plan, Bromwell’s website was ranking for 333 keywords, ten of which were on the first two pages, and two of which were on the first page. Their estimated organic monthly search potential was 410 visits and organic website traffic did increase. They also started to capture organic leads from their cost guide.
The keywords they were ranking for on the first two pages are quality search intent phrases including:
- Kitchen remodel process
- Construction companies in de
- Construction companies in wilmington de
- Kitchen remodel delaware
- Kitchen remodeling wilmington de
- Construction companies in delaware
- Delaware construction companies
- Wilmington construction
Once the updates were complete, the number of ranking keywords and consequently their organic ranking potential had continued to increase, as did their organic search traffic and their number of captured leads.
The targeted SEO optimization plan ran from April through June. From the total leads generated organically since, the company has completed eight on site estimates and has closed is primed to close almost $60,000 in remodeling revenue from 3 months of targeted technical SEO improvements.