Virginia Remodeler Sees 46x Return on Digital Marketing Investment

Overview

Deckscapes of Virginia is a full-service design-build firm specializing in high-end outdoor living spaces. Serving Fairfax, Loudoun, and Prince William Counties since 2005, the company focuses on creating low-maintenance, luxury decks, porches, patios, and complete backyard transformations. They partnered with Builder Funnel in 2023 and have since seen incredible results in their digital marketing returns. 

The Challenge

Deckscapes of Virginia was ready to scale when they came to Builder Funnel. They had some digital marketing efforts in place already but were ready to invest in a holistic strategy that would bring them more quality leads they could turn into revenue. They wanted to grow their online presence, become a leader in their local market, and increase their bottom line.

The Strategy

The Builder Funnel team implemented a comprehensive digital marketing strategy consisting of multi-channel efforts, including:

• Content Marketing & SEO Optimization

  • Blog Strategy: Consistently publishing educational and keyword-driven blogs. 

  • Project Spotlights: Highlighting completed projects to showcase expertise, helping to convert website visitors into leads.

  • SEO Enhancements: Improving on-page SEO, keyword targeting, and structured content to increase organic search rankings.

• Paid Advertising Management

  • Google Ads: Performance Max Campaign targeting high-intent searchers and increasing brand awareness across various placements, including Search, Display, YouTube, and more.

    Meta Ads (Facebook & Instagram): Launched multiple ads, including one promoting Deckscapes' already successful project calculator tool to help increase conversions. 

• Social Media & Email Marketing

  • Consistent Posting: Facebook, Instagram, and Google Business Profile

  • Email Nurturing: E-blasts promoting blog content, new project spotlights, and other educational content. Established nurturing email sequences to help move new contacts down the sales funnel.

• Website & Conversion Optimization

  • Landing Page & Call-to-Action Optimization: Improved conversion paths to turn visitors into scheduled consultations.
  • New High-Performance Website: A completely redesigned website featuring an improved user experience, faster load times, and a visually stunning portfolio to better showcase Deckscapes' high-end outdoor living projects.

The Results

$4.77M in Revenue Attributed to Digital Marketing 

By using closed-loop reporting, we're able to determine exactly how much revenue can be attributed to each channel. In 2024 Deckscapes of Virgina closed $1.3M in revenue from pay-per-click campaigns, $3.4M in revenue from organic traffic, and $70k in revenue from paid social media efforts. 

$100K Invested

Deckscapes' all-in digital marketing investment for 2024 was $100,350, resulting in $4.7M in revenue.

46x Return on Investment

A wise investment. $4.77M in attributed revenue meant Deckscapes of Virginia saw a 4,658% return on their $100,350 investment in their 2024 digital marketing efforts. 

Key Takeaways

Closed Loop Reporting is Crucial For Tracking Success

Communicating closely with your marketing team about revenue numbers allows for accurate reporting and ROI tracking. It ensures both parties can be sure you're on the right track!

It Pays to Invest in Quality Digital Marketing Strategies

LITERALLY. Partnering with the right team to strategically allocate your budget and efforts is essential for achieving these kinds of returns.

ROI Calculations Help You Determine Next Steps

When you can accurately calculate what's working (or not), you can decide how to continue to build on your current strategy. Making pivots or scaling certain efforts is how you can continue to grow your business and increase your bottom line. 

Conclusion:

In 2024, Deckscapes of Virginia saw the value of investing in digital marketing. By partnering with a dedicated team that took a holistic approach, the company experienced firsthand the impact of its collaboration with Builder Funnel.

We take pride in delivering results like these—where our clients see significant returns on their investment. After all, we only grow if they do.

Ready to create the ultimate marketing plan for your remodeling or custom home building business? Book a call with us today! 👇