Austin Remodeler Sees $500K Win After Strategic Shift in Paid Search

Overview

J. Angelo Design Build is a luxury remodeling and custom home builder serving South, Central, and West Austin, Texas. Since July 2024, they’ve been working with Builder Funnel to implement a consistent digital marketing strategy focused on attracting more qualified leads while also building long-term brand presence and momentum in a competitive market. We were honored to build their lasting brand presence and propel their business forward. Here's what happened. 

The Challenge

As part of their ongoing digital marketing efforts, J. Angelo Design Build wanted to maximize the performance of their paid search campaigns. However, a few key challenges stood in the way, which prompted a shift in their overall Google Ads strategy: 

• Inconsistent lead quality: Their existing Google Ads setup generated traffic, but it wasn’t translating into high-value remodeling leads their team needed to justify the investment. They needed better alignment between ad targeting and the caliber of projects they take on to help grow their business. 

  Tough competition in a luxury market: Advertising in Austin’s remodeling market came with high cost-per-clicks and strong competition. Without a more focused approach, their budget was being spread too thin. They were throwing money (on ads) into the wind. 

• Evolving ad structure based on performance: The campaign initially focused on a general home remodeling ad group, which helped establish a baseline but limited their ability to target specific services and keywords related to their business goals. As performance data came in, it became clear that a more segmented approach would allow for stronger targeting and better budget control.

The Strategy

In October 2024, Builder Funnel adjusted J. Angelo’s Google Ads strategy to improve lead quality and campaign efficiency. The updates included: 

• Increasing the daily ad budget from $64.50 to $80.63 to stay competitive in Austin’s high-cost search environment.
• Restructuring the campaign into service-specific ad groups (e.g., additions, kitchens, bathrooms) to better align keywords and targeting with the services offered:
  
  • Ad Groups
    • Home Remodeling (Whole Home) Services
    • Home Additions Services
    • Kitchen Remodeling Services
    • Bathroom Remodeling Services
• Assigning 4–5 carefully selected broad-match keywords to each ad group, centered around the core service and target service area, to maintain flexibility while ensuring relevance. This balance of flexibility and relevance packed the most power into each ad. 

• Adding negative keywords and refining targeting minimizes unqualified traffic and reduces wasted spending, focusing only on high-intent search terms. Ongoing optimization played a key role in improving lead quality and maximizing the campaign's return. 
• Driving all ad traffic to a custom landing page built specifically for paid search highlights J. Angelo Design Build's core remodeling services—including kitchens, bathrooms, additions, and whole-home remodels—and features clear CTAs and visuals designed to drive conversions. 

These changes all allowed the Builder Funnel team to monitor performance by service type, improve targeting precision, and better understand what generated qualified leads.

The Results

So, what were the results of these changes and tweaks? The most impactful outcome from this campaign was a closed-won home addition project valued at $500,000. This was J. Angelo Design Build’s first confirmed project directly attributed to Google Ads. The lead entered through the “Home Additions” ad group, converted via the dedicated landing page, and engaged with multiple Builder Funnel-created resources, including the cost guide, blog content, and portfolio page. From this single project alone, the campaign delivered the following:

🚀 2607% Return on Ad Spend (ROAS) from Google Ads Alone

Yes, you absolutely read that number correctly. This single project turned $18,469.56 in Google Ads spend into $500,000 in revenue—highlighting the power of a well-structured paid search campaign backed by a solid sales experience. Now, that's an investment.

💰500%+ Revenue ROI on Total Marketing Investment 

When measured against their full investment of $84,039.05 (including Blueprint, HubSpot, website, and ads), this single deal more than paid for their entire marketing program—and set the foundation for continued success. Once again, those are the numbers you want to see when investing in a business.

🏆 Bonus Wins

Beyond the $500K closed deal, the campaign delivered several other wins that signal strong performance and future potential:

• 49 total contacts from paid search

• CTR: 3.4% | CPC: $10.01 | Cost per contact: $297.04

• Several SQLs and long-term leads are still being nurtured

These results demonstrate the power of a targeted Google Ads strategy and validate the impact of long-term, consistent marketing efforts built to attract and convert high-quality leads. Google Ads pulled clients to J. Angelo Design Build's website, which was set up with our overall marketing strategy to deliver information on every page.

Key Takeaways

Paid Search Can Deliver Major Wins 

This campaign proved that a well-structured Google Ads strategy can generate high-quality leads—even in a competitive market like Austin. One $500K project covered the full marketing investment, showing how a single qualified lead can drive outsized ROI. Competitive markets need, rather deserve, competitive strategies. 

Campaign Segmentation Can Be a Valuable Lever  

Breaking ad groups out by service helped improve targeting and visibility for this client. But like all strategies, its success depends on the market, audience, budget, and goals. We used it as a lever to achieve fantastic results. 

Testing and Optimization Drive Results 

This outcome didn’t happen overnight. Starting broad and refining the approach based on performance data was key to improving lead quality and campaign ROI. The best-targeted ads come from a broader net that's been refined with the right strategy.

Consistent Marketing Efforts Strengthen Results

While paid search brought the lead in, ongoing efforts like content creation, email marketing, website improvements, and social media helped build trust and support conversion. We built up J. Angelo Design Build's brand to exude industry knowledge in everything and launched multiple campaigns to reinforce that point. These consistent touchpoints worked together to guide the lead through their decision-making process and contributed to the campaign's overall success. 

Conclusion:

This campaign helped J. Angelo Design Build reach its goal of attracting more qualified leads, delivering measurable ROI, and resulting in a $500K home addition project directly attributed to Google Ads. With 49 total contacts generated and several additional leads still in nurture, the results showed that a well-executed strategy can create both immediate wins and long-term opportunities.

With just $18K in Google Ads spend, the campaign achieved a 2,607% ROAS. And when measured against their full marketing investment of $84K, it still delivered a 500%+ revenue ROI.

This success wasn’t driven by paid search alone. Ongoing, consistent marketing efforts—including strategic, personalized content creation, email marketing, website optimization, and social media—played a key role in building credibility and guiding the lead toward conversion. The result? A strong return on investment and even stronger momentum moving forward. We can't wait to see what next year brings this client. 

Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇