Dallas Remodeler Yields 839% Lead Increase Through Strategic Marketing

Overview

One Dallas remodeler is now a top competitor on search engines thanks to a tailored content and inbound marketing strategy that shot their keyword rankings through the roof. After just one year with Builder Funnel, the numbers speak for themselves!

The Challenge

Sardone | McLain Construction came to us from the great state of Texas. Working out of Dallas specifically meant they were in a very competitive market. With any large metro area, there is always an added layer of complexity when trying to get your website to rank well on search engines. The goal? To gain a competitive edge in an overly competitive market. Luckily for this remodeler, Builder Funnel's expertise lies in creating quality strategic content to accomplish just that.

The Strategy

To achieve the goals of the client, Builder Funnel crafted a strategy plan founded on the principles of Inbound Marketing. The core of this strategy involved a full website and blog content plan that was tailored to capture the keywords needed to make it in the big leagues — the Dallas remodeling scene.

The combination of topics, key word research, and strategic copywriting allowed for massive growth in keyword rankings in only a year's time. Not only did the number of keywords increase, but so did the quality of those keywords allowing our client to be found on search engines for common queries involving their services in the Dallas area.

The Results

More Exposure

Our plan helped increase total keyword rankings by 241%. A website that was only ranking for 396 total keywords is now sitting at over 1,500.

Increased Website Traffic

With increased exposure comes increased traffic. The client's website was averaging 33.4 organic traffic visits per month in 2023. The average monthly organic traffic for 2024 is 313.6 visits. That's a monthly organic traffic increase of 839.52%.

Improved Lead Quantity

As more traffic comes in, more opportunities are presented for converting those people into leads. This client who once saw between 100-400 leads a year is now getting 900+. 

Better Local Standings

We focused on targeting local keywords to ensure the client would start ranking for relevant searches in their area. At the time of this case study, their website is ranking for 322 location-specific keywords, proving they have what it takes to make big moves in the Dallas market!

Key Takeaways

Results Take Time

SEO is a long game, especially in a large market. But, it can pay off!

Quality Matters

Targeting the right types of keywords holds more weight than the total number of keywords a site is ranking for.

Consistency is Key

The cadence at which we put out content helped search engines take notice and respond accordingly.

Balance is Crucial

When it comes to digital marketing, a well-rounded plan is best. The most successful strategies take all channels into account and figure out how they can all work together toward the same goal.

Conclusion:

Through a data-driven inbound marketing strategy tailored for home builder SEO, Sardone | McLain Construction quickly became a recognized leader in the Dallas remodeling market. In just 12 months, their SEO metrics soared, leading to significant increases in organic traffic, keyword rankings, and high-quality website conversions.

By implementing a mix of local SEO for remodelers, strategic content creation, and website optimization, the Builder Funnel team positioned them for long-term digital marketing success in an ultra-competitive market.

Ready to hit the gas on marketing to reach your goals? Book a call today! 👇