2 min read
Background
Peacock & Co., a prominent remodeler in the South Bend area, has been a valued partner of Builder Funnel for 3+ years. Through a strategic digital marketing approach, we've not only enhanced their online presence but also played a pivotal role in generating a substantial $944,169 in influenced revenue in 2023 alone.
Challenges
Before partnering with Builder Funnel, Peacock & Co. faced the challenge of reaching their target audience effectively. They also were struggling to stand out in a competitive market. Traditional marketing efforts were falling short, and they needed a comprehensive strategy to boost their online visibility and lead generation.
Solution
Builder Funnel devised a multifaceted digital marketing strategy tailored to Peacock & Co.'s specific needs. Here's how we tackled their challenges:
Google Ads Campaign
Why:
- Targeted Visibility: Google Ads allow us to position Peacock & Co. in front of potential clients actively searching for remodeling services in the South Bend area.
- Immediate Impact: With paid advertising, we can generate quick, targeted traffic, ensuring Peacock & Co. stays top-of-mind for individuals ready to make decisions.
How:
- Keyword Research: Thorough analysis of industry-specific keywords to align with user intent.
- Ad Copy Optimization: Crafting compelling ad copy to capture attention and to drive clicks.
- Data-Driven Bidding: Strategic use of data to optimize bidding, ensuring cost-effectiveness and maximum exposure.
Cost Guides and Lead Capture
Why:
- Value-driven Engagement: Cost guides provide valuable information, positioning Peacock & Co. as an authority and building trust with potential clients.
- Lead Nurturing: Capturing user information through downloads allows us to nurture leads effectively through targeted marketing campaigns.
How:
- Guide Creation: In-depth research and creation of comprehensive cost guides catering to common queries and concerns.
- User-Friendly Forms: Implementing user-friendly forms for seamless lead capture without compromising the user experience.
- Segmentation: Organizing captured leads based on preferences and behaviors for personalized follow-ups.
Search Engine Optimization
Why:
- Long-term Visibility: Monthly SEO updates ensure Peacock & Co. maintains and improves its organic search rankings over time.
- Credibility Boost: Higher rankings on Google enhance the credibility and trustworthiness of Peacock & Co. in the eyes of potential clients.
How:
- Content Optimization: Regularly updating and optimizing website content for relevant keywords.
- Technical SEO: Addressing technical aspects to improve website performance and user experience.
- Competitor Analysis: Staying ahead by monitoring and responding to changes in the competitive landscape.
Blogging Strategy
Why:
- Educational Outreach: Blogs serve as a platform to educate potential clients, addressing their concerns and providing solutions.
- Brand Authority: Consistent, insightful content positions Peacock & Co. as an industry thought leader, enhancing trust and credibility.
How:
- Content Calendar: Planning and adhering to a content calendar for regular, relevant updates.
- Keyword Integration: Intelligently incorporating targeted keywords to enhance search visibility.
- Engagement Monitoring: Analyzing user engagement to refine content strategy based on audience preferences.
Strategic Call to Actions
Why:
- Guided User Journey: Strategic CTAs guide users seamlessly through the website, ensuring a purposeful and user-friendly experience.
- Conversion Focused: Placing CTAs strategically increases the likelihood of conversion by prompting users to take desired actions.
How:
- User Behavior Analysis: Utilizing data to understand user behavior and placing CTAs where they are most likely to be noticed.
- A/B Testing: Experimenting with different CTA designs and placements to identify the most effective combinations.
- Continuous Optimization: Regularly assessing and optimizing CTAs based on user feedback and performance metrics.
results
This comprehensive approach, combining the strengths of Google Ads, lead generation, SEO, content marketing, and strategic CTAs, forms a robust digital marketing strategy that not only attracts potential clients but also guides them through a seamless journey towards conversion. The synergy of these elements contributes significantly to the impressive $944,169 in influenced revenue generated for Peacock & Co. this year.
Conclusion
The success of Peacock & Co.'s digital marketing journey highlights the power of a strategic partnership with Builder Funnel. By leveraging Google Ads, insightful content creation, SEO best practices, and targeted lead capture, we've not only increased their revenue but also solidified their position as a leader in the South Bend remodeling market.
Builder Funnel remains committed to driving continued success for Peacock & Co., evolving strategies to stay ahead in the dynamic digital landscape.