4 min read
Background
J. Angelo Design Build is a high-end design-build remodeling and custom home builder serving Austin, Texas, and surrounding neighborhoods such as Barton Hills, Tarrytown, West Lake Hills, and Zilker. Despite their exceptional craftsmanship and reputation among their clients, J. Angelo Design Build faced challenges in being found online by potential leads in their service area. Without blogs or service pages, their digital presence wasn’t optimized to attract or convert leads.
Our primary goal was to increase brand visibility and attract qualified leads through organic search by ranking higher on Google for high-intent local keywords.
The Challenge
J. Angelo Design Build faced several critical obstacles that hindered their ability to grow and attract qualified leads, each requiring a targeted and strategic approach to overcome:
Building an Online Presence from the Ground Up
J. Angelo Design Build’s website lacked critical components like service pages and blog content, which meant they had no foundation for ranking on Google. Without these essential elements, they couldn’t compete in search results for the local, high-intent keywords that potential clients were actively searching for, leaving them virtually invisible to new leads.
Attracting the Right Clients
Despite being a respected name in luxury remodeling and custom home building, J. Angelo struggled to generate leads that aligned with their ideal project scope. They needed a solution to not only bring in more leads but to ensure those leads matched the high-value, high-quality services they provide.
Competing in a Crowded, High-End Market
Operating in Austin’s wealthiest neighborhoods comes with unique challenges. The area is saturated with other remodelers and builders targeting the same affluent clientele, making it essential to stand out with a marketing strategy that addressed their specific market and showcased their expertise.
Establishing Credibility and Awareness
Without ranking for key terms or having a strong online presence, J. Angelo Design Build wasn’t well known outside their immediate client base. They needed to build credibility as a trusted authority in luxury remodeling and custom homes, positioning themselves as the go-to choice in Austin.
Strategy
To help J. Angelo Design Build stand out in a competitive market, Builder Funnel implemented our Remodeler Marketing Blueprint, a results-driven approach designed to strengthen online visibility for remodelers and custom home builders. This inbound marketing strategy focused on attracting high-intent leads by optimizing their website with SEO for remodelers, targeted content, and localized search strategies.
By leveraging custom home builder marketing techniques, Builder Funnel crafted a digital presence that not only showcased J. Angelo Design Build’s expertise but also positioned them to rank for key industry search terms. The core elements of this strategy included:
- Creating high-quality, keyword-optimized individual service pages.
- Developing a strong internal linking strategy to enhance website navigation and boost SEO performance.
- Using targeted calls-to-action and addressing frequently asked questions to engage users and attract search engine traffic.
The service pages were designed to target J. Angelo’s core offerings, incorporating localized, high-intent keywords like "luxury kitchen remodeling Austin TX" and "bathroom designers Austin." These pages were built to:
- Rank for competitive, service-specific keywords.
- Provide helpful, search-optimized content that addressed user needs and drove conversions.
- Follow inbound marketing best practices, such as clear calls-to-action and strategic internal links.
By combining technical SEO expertise with a user-focused approach, this strategy enabled J. Angelo Design Build to achieve rapid visibility improvements, even in Austin’s competitive luxury remodeling market.
Results
Builder Funnel’s inbound marketing strategy produced impressive results in just two months, significantly boosting J. Angelo Design Build’s online visibility. The number of keywords they ranked for increased from 31 on October 1 to 125 by November 21—a 300% growth. This included 8 keywords ranking on Google’s first page, such as:
- Luxury kitchen remodeling Austin TX – Position 5
- Home additions Austin – Position 5
- Kitchen remodels Austin – Position 7
- Bathroom designers Austin – Position 9
- Bathroom design Austin – Position 10
Other notable keywords made substantial jumps in rankings, positioning J. Angelo for future success such as:
- Kitchen remodeling Texas – Position 11
- Kitchen remodeling Austin Texas – Position 12
- Bathroom designer Austin – Position 14
- Design build firms Austin – Position 14
- Austin custom remodeling – Position 22
In Google rankings, position refers to where a webpage appears on the search engine results page (SERP) for a particular keyword. A position in the top 10 (page 1) ensures the greatest visibility and likelihood of attracting clicks, while lower positions see significantly less traffic.
These results were driven by the high-quality, keyword-optimized service pages Builder Funnel created, which allowed J. Angelo Design Build to capture relevant search traffic quickly. By focusing on high-intent keywords tied to their services, these pages not only improved rankings but also delivered a user-friendly experience tailored to the needs of their affluent Austin audience.
This success has laid a strong foundation for J. Angelo Design Build’s continued growth, positioning them as a go-to authority for luxury remodeling in their market.
"Thanks for all you guys have done. I think this is just the tip of the iceberg!"
J. Angelo Design Build on working with Builder Funnel
Key Takeaways
- Content-Led Growth: Strategic content creation, like keyword-optimized service pages, drives higher visibility and better leads.
- Local SEO is Essential: Focusing on location-specific keywords helps businesses compete effectively in competitive markets.
- Quality Beats Quantity: Prioritizing fewer, highly-targeted pages over mass content production yields faster, more sustainable results.
- Rankings Drive Leads: Achieving first-page rankings on Google increases visibility, making it easier to attract qualified prospects.
- Clear Strategy, Strong Results: A well-executed, focused marketing approach ensures measurable success and sets the stage for continued growth.
Conclusion
J. Angelo Design Build faced challenges with limited online visibility and difficulty attracting qualified leads in the highly competitive custom home builder and remodeler marketing space. By implementing a comprehensive digital marketing strategy tailored for home builder marketing and SEO for remodelers, they achieved remarkable results. Their approach included creating keyword-optimized service pages, leveraging local SEO for custom home builders, and targeting high-intent search terms. In just two months, their organic keyword rankings increased by 300%, with 8 keywords landing on the first page of Google, significantly boosting visibility and engagement with their ideal audience.
If you're looking to grow your remodeling business or enhance your custom home builder marketing strategy, our marketing agency for home builders can help. Book a meeting below to start attracting more qualified leads and dominating search rankings!
Want more leads? Let’s talk about a growth strategy for your remodeling or custom home building business. Book a call today! 👇