We Helped 3 Clients Climb on Google in 30 Days

Overview

In today's competitive digital landscape, ranking on Google can make or break a business's ability to attract qualified leads. For Robinson Renovation & Custom Homes, Hill Haven Homes, and Impact Enclosures, this challenge was particularly pressing. Each company had distinct goals but shared a common need: to improve their online visibility and drive traffic for their specific services.

• Robinson Renovation & Custom Homes aimed to become the go-to resource for accessory dwelling unit (ADU) construction in Gainesville, FL, targeting the keyword “ADU contractor.”

• Hill Haven Homes, specializing in high-end remodeling, wanted to capture the attention of affluent homeowners in Boerne, Texas, with the keyword “luxury remodel in Boerne.”

• Impact Enclosures sought to elevate their glass room offerings in the Jacksonville area, focusing on the keyword “glass rooms.”

Challenges

Achieving a #1 ranking on Google for any keyword is no small feat, especially when dealing with the nuances of Google’s ever-changing algorithm. For this case study, three primary challenges stood in our way:

Starting from Zero

Each of these client did not rank for their target at all before these pages. So we didn't have a page to go off when trying to strategize how we would rank for their target keyword.

Navigating Google’s Algorithmic Ambiguity

Google doesn’t provide a step-by-step guide on how to achieve a #1 ranking for a keyword. This required us to find a data-driven approach, leveraging insights, analytics, and trends we found to determine the most effective strategy for achieving fast and sustainable results.

Location-Specific Search Results

Google’s rankings aren’t universal—they vary depending on the searcher’s location. For example, someone searching for “ADU contractor” in Noblesville, Indiana, would see different results than someone searching for the same term in Gainesville, Florida. This meant tailoring our approach to the unique competition and user behavior in each target location.

Balancing SEO Optimization and User Experience

Over-optimization, such as keyword stuffing, can hurt user experience and diminish the effectiveness of a page. We needed to strike a delicate balance—creating pages that not only ranked high on Google but also resonated with users and drove conversions.

Each of these challenges was critical to the overall success of the project. To deliver results, we had to create SEO-optimized pages tailored to specific keywords and locations, while ensuring they provided a seamless experience for users and effectively converted visitors into leads.

The Strategy

Approach

To tackle the challenges and deliver results quickly, we began with a data-driven strategy rooted in competitive analysis. Using the Chrome extension Geo Search, we could simulate searches from our clients’ target locations and view the local search results. This allowed us to understand the competitive landscape for each target keyword in its specific location.

From there, we analyzed the top-ranking pages that matched the type of content we aimed to create. Our research focused on identifying common trends and best practices, including:

1. The additional keywords these pages optimized for beyond the target keyword.

2. Metadata, such as page titles and meta descriptions, that contributed to their rankings.

3. Structural elements, like the number and hierarchy of headers (e.g., H2s, H3s).

4. Word count and content depth.

5. User experience elements, such as page layout and navigation.

This comprehensive analysis gave us a blueprint for success. By understanding what worked for the current top-ranking pages, we could combine their best elements, innovate where needed, and create content that would outperform them.

Implementation

With our findings in hand, we designed and developed SEO-optimized pages tailored to each client’s specific keyword and location. These pages were carefully structured to balance keyword optimization, user experience, and conversion potential.  We published the pages and dove into results 30 days later. 

The Results

Once the pages were indexed and began ranking for their respective keywords, the results spoke for themselves—it was a clean sweep!

Each of the three clients achieved a new #1 ranking for the keyword they wanted to target, in the specific location they wanted:

1. Robinson Renovation & Custom Homes (RRCH) secured the top spot for “ADU contractor” in Gainsville, FL.

   
   
   
   

2. Hill Haven Homes rose to #1 for “luxury remodel in Boerne", in Boerne, TX.

   
   
   
   

3. Impact Enclosures claimed the #1 ranking for “glass rooms" in Jacksonville, FL.

   

These achievements not only enhanced their visibility but also positioned them as leaders in their respective niches, generating valuable local traffic and qualified leads.

Key Takeaways

This case study highlights three critical lessons for achieving top rankings on Google:

Define Your Target Keyword

Success starts with clarity. Having a well-defined keyword to target ensures your content is focused, relevant, and aligned with your audience’s search intent. This clarity drives the entire content creation process and maximizes your chances of ranking well.

Account for Local Search Intent

Local search results vary based on geography, and understanding this variability is key. When creating content with local intent, tailor your strategy to the specific location’s competition and user behavior. This approach allows you to stand out in competitive local markets.

Google Provides the Playbook

The blueprint for ranking #1 is right in front of you—Google’s current top-ranking pages. By analyzing these pages’ structure, content, and optimization strategies, you can identify patterns and best practices. Then, apply these insights to create superior content that outperforms the competition. Leave it to Google to write the book, but make you find the pages.

Conclusion:

This case study showcases the power of a data-driven SEO strategy tailored to specific keywords and locations. For Robinson Renovation & Custom Homes, Hill Haven Homes, and Impact Enclosures, we tackled the challenges of Google’s algorithm, location-based search variations, and the balance between SEO and user experience. The result? Each client achieved the coveted #1 ranking for their target keyword in just 30 days.

Whether you're looking to dominate local search, drive qualified traffic, or establish your business as a leader in your industry, the formula is clear: research, optimize, and execute with precision.

Working with Builder Funnel with our proven strategies can help your business rank on Google. Schedule a consultation today, and let’s start building your success story.