2 min read
Overview
A roofing and remodeling company in Arizona wanted to stand out in a crowded market. They knew that getting new leads online was becoming more challenging, with AI-driven search changes making organic traffic less reliable and ad budgets needing to stretch further.
Instead of simply increasing their digital ad spend, they decided to take a more personal approach—face-to-face interactions. With Builder Funnel’s help, they launched a campaign that combined targeted Meta ads with in-person seminars about the remodeling process.
The result was a 41 percent conversion rate from seminar attendees into paying customers.
The Challenge
Like many remodelers, this company was facing shifts in how leads came in. AI disruptions meant organic traffic was declining, and digital ad costs were rising. They needed a more effective way to convert leads into actual projects without overspending on marketing.
The biggest challenge was building trust.
Homeowners are naturally cautious when hiring a remodeler. They don’t just want to see ads—they want to feel confident in their decision. The company needed a way to connect with potential clients on a deeper level, which led them to hosting in-person seminars.
The Strategy
With Builder Funnel, the company developed a strategy that blended online reach with real-world trust-building:
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Targeted Meta Ads – Builder Funnel helped create a focused Meta ad campaign promoting the seminars. These ads were designed to reach homeowners actively searching for remodeling and roofing services in the local area.
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In-Person Seminars – Instead of a sales pitch, these seminars were structured to educate attendees on the remodeling process, common challenges, and what to expect. This positioned the company as an industry expert while building credibility and trust.
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Exclusive Incentives – To encourage attendees to take action, the company offered a special discount to those who signed up for a next step consultation on the spot. This created urgency and helped turn interest into actual commitments.
The Results
The campaign delivered outstanding results:
📲 90 Leads from Meta Ads
The targeted campaign generated 90 homeowners who registered for the seminar.
🤝 37 New Customers
Out of those 90 leads, 37 moved forward with a remodeling project after attending the seminar, resulting in a 41 percent conversion rate.
📈 Above Industry Averages
The company’s typical digital ad conversion rate was much lower, demonstrating that the in-person seminar approach significantly improved trust and decision-making.
Key Takeaways
Trust is Pivotal
No matter how advanced marketing becomes, people still buy from companies they trust. Meeting potential customers in person made a significant difference in their willingness to move forward.
Education Over Selling
Rather than pushing services, the company focused on educating and guiding homeowners. This approach built credibility and made attendees feel more confident in their decision.
A Strategic Partnership with Builder Funnel
One of the key factors in this campaign’s success was the company’s collaboration with Builder Funnel as their digital marketing partner. Builder Funnel helped bridge the gap between online and offline marketing, ensuring the digital ads targeted the right people and drove high-quality leads to the seminars. This partnership allowed the remodeler to push the envelope, combining the efficiency of digital marketing with the power of in-person trust-building.
Adapting to a Changing Market
AI and digital disruptions have made lead generation more difficult. This campaign proved that remodelers who adjust their strategies—by integrating digital marketing with personal engagement—can still see strong results. Without the right approach, many companies get stuck relying on outdated tactics, but this remodeler leveraged a modern, multi-channel strategy to stay ahead.
Conclusion:
For remodelers struggling to turn online leads into real projects, this case study highlights an effective approach. By blending digital marketing with in-person trust-building and working with an experienced digital marketing agency like Builder Funnel, companies can improve conversions and create lasting customer relationships. With the right strategy and expertise, turning leads into customers is more achievable than ever.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home-building business? Book a call with us today! 👇