3 min read
Overview
Imagine Remodeling is a Fresno-based design-build remodeling company that recently partnered with Builder Funnel for a second time after exploring other options and realizing that not all marketing partners are created equal. What brought them back? Expertise. Builder Funnel specializes exclusively in marketing for remodelers and home builders, which means everything we do is grounded in deep industry knowledge, tested strategies, and results that translate across similar businesses. After experiencing stagnant lead flow with a more generalist approach, the Imagine team knew they needed a partner who truly understood their world and returned ready to make moves. With their feet back under them on the marketing landscape, they wanted to end the year strong and fill their Q1 pipeline. Their Builder Funnel marketing team suggested a year-end offer and collaborated with the team to find the right one. Where did we land? Imagine Remodeling offers 50% off design services for kitchens and baths for a limited time, in this case, about 30 days.
The Challenge
The client needed a fast, effective promotion to generate buzz, drive leads, and convert before the new year. Urgency in the remodeling market tends to dwindle during the holiday season. Time was tight, and the offer had to stand out in a saturated season.
The Strategy
We crafted a high-impact campaign around a holiday theme, leveraging a mix of digital channels to get the word out and create urgency.
- Website Banner: Designed and deployed site-wide, linking to the contact form.
- Email Marketing: One high-converting send, encouraging readers to reply and claim the deal.
- Social Media: Two creative posts (plus paid boosting) rolled out across platforms.
- Messaging: Fun, emotionally charged copy that reflected the client’s voice and emphasized transformation.
- Deadline: Clients had until January 3, 2025, about 30 days, to book and sign, a key urgency driver.
The Results
In just a few weeks, the campaign turned holiday cheer into a cold, hard pipeline. One design agreement was signed before the promo even wrapped, bringing in $150K in revenue from a homeowner who discovered the offer through organic search. Meanwhile, three more leads entered the pipeline, one from a paid search ad, another from direct website traffic, and a third who found the offer through another organic channel. Those opportunities, still in conversation, range in potential from $40K on the low end to upwards of $600K for a multi-phase project.
All in, this fast-moving promo generated up to $940K in potential revenue with just a $500 investment.
Key Takeaways
Speed + Simplicity = Results
This campaign was conceived, built, and launched by our expert team in under a week, proof that marketing doesn’t have to be complex to be effective. By focusing on one clear offer and limiting the scope to kitchen and bath projects, we gave the audience a straightforward path to action. The urgency of the deadline looming in less than a month (book and sign by January 3) kept the momentum strong from day one, and the short runway didn’t hinder results. It energized them.
Messaging Matters
Rather than leaning on polished or overly formal language, this campaign embraced humor, relatability, and a touch of snark, key features to Imagine Remodeling’s empathetic voice. It worked because it felt real. The email subject line, “Give Your Kitchen or Bathroom the Gift of Not Being Ugly,” was bold and scroll-stopping, and the body copy doubled down on emotional appeal.
Multiple Touchpoints Work
One of the biggest reasons this campaign succeeded was the multi-channel approach. A visitor might see the promo on social media, be reminded by the banner while browsing the website, and then get the final nudge via email. By repeating the offer across different platforms and formats, we increased exposure and created a sense of consistency.
"I am sure you are aware the 50% off promo really made the phone ring and the contact form light up...December is the new bar, let's keep the momentum rolling."
Imagine Remodeling on the Results of this Campaign
Conclusion
With a strong concept, quick execution, and the right messaging, Imagine Remodeling turned a simple holiday promotion into a serious business win. The results speak for themselves: high-quality leads, real revenue, and momentum heading into the new year, all from one well-crafted campaign.
Looking to leverage smart marketing moves that fill your pipeline and build your brand? Book a call with our team to make it happen.👇