2 min read
Background
PAXISgroup is a home building and remodeling company based in Georgia. They specialize in creating customized homes and high-end remodels, and are well-regarded for transforming creative ideas into stunningly crafted living spaces. Their work is focused in Georgia Lake Country.
The company is led by a husband and wife duo, John and Heather Wojtas. They are known for paying close attention to detail and maintaining honesty in their work. Their goal is to improve everyday living by using thoughtful design and expert craftsmanship.
The Challenge
After many years of collaboration and building a solid foundation with Builder Funnel, PAXISgroup faced a new challenge. It wasn't just about maintaining visibility anymore; the focus shifted to enhancing results by strategically expanding content. The aim was to consistently attract more people by exploring new growth opportunities.
The Strategy
As PAXISgroup's inbound foundation became stronger, the next goal was to grow their content in a smart way. We used data, research, and careful planning to create content that supports each step of the buyer's journey. We began with detailed market research and a content gap analysis.
We studied industry trends, local trends, and existing inbound data to find opportunities that were missed. Based on this, we created multiple strategic content plans each quarter to ensure that PAXISgroup appeared in search results for topics important to their ideal clients.
The Solution
Our team developed a balanced content approach that included:
- Blog topics at the beginning of the funnel that addressed common questions and attracted organic traffic.
- Middle-of-the-funnel content, such as project spotlights and other relevant blogs to build trust with potential customers.
- Pages at the end of the funnel that were optimized for conversions. This included service pages, FAQs, and galleries displaying recent work. 
We placed a big emphasis on local SEO. This meant regularly updating project galleries, designing web pages focused on specific locations, and creating content that established PAXISgroup as the top builder in their market. Each piece of content was crafted to do one of two things: attract the right visitors or encourage them to move closer to booking a consultation.
The Results
After implementing our data-driven content strategy, PAXISgroup saw significant growth in both website visibility and lead generation.
Their website traffic increased by over 50%, driven largely by strategic blog content and enhanced local SEO. One of the standout performers was their Gallery of Homes, which quickly became the second most viewed page on the site—getting the right eyes on their most impressive work and keeping potential clients engaged.
By crafting content that resonated with homeowners in their local market, we attracted high-intent traffic and built trust before the first contact was ever made. The result? A 200%+ increase in new contacts generated through the website.
The success of this campaign underscores the power of inbound marketing: when the right content meets the right audience, growth is inevitable.
Traffic and contacts are great, but the real question is—how did it impact revenue?
All in, PAXISgroup invested a total of $47,640 into their digital marketing efforts with Builder Funnel in 2024. This included their retainer, Meta ad spend, and HubSpot software.
As a result of their organic content strategy, they closed three major projects sourced directly from organic search, totaling $2,078,760 in contract value.
Based on an industry-standard 30% gross profit margin, this translates to approximately $623,628 in profit.
ROI: 1,209.27%
Or, put simply: a 13.09X return on investment.
That’s the power of pairing the right content with the right audience at the right time.
Key Takeaways
Sustainable growth is achieved through consistent, planned efforts rather than by chance. PAXISgroup focused on creating valuable content, implementing local SEO, and using long-term inbound marketing strategies. These efforts transformed their website into a key tool for attracting quality leads. As a result, they successfully secured projects worth over $2 million directly through organic search.
This client success story demonstrates that when you invest in the right content and strategies, your website can do more than simply display information. It becomes an effective machine for generating leads and increasing revenue.
Are you curious about how inbound marketing can benefit your remodeling or custom home-building business?
Let's discuss how we can work together to create something exceptional.