East Cleveland Remodeler Achieves 2X ROI with Builder Funnel’s Marketing Strategy

Overview

An East Cleveland Remodeler, a home remodeling firm, partnered with Builder Funnel in May 2024 to improve lead quality, streamline their sales pipeline, and increase revenue. In just 11 months, the company generated $304,000 in revenue directly attributed to Builder Funnel’s marketing efforts, with an impressive 2x ROI on closed projects.

The Challenge

Before teaming up with Builder Funnel, this East Cleveland remodeler was doing what many growing businesses do, relying on word-of-mouth and repeat clients to keep things moving. But when it came to hitting bigger revenue goals and growing sustainably, it just wasn’t enough.

They were facing a few tough challenges that were leading to slower project movement, increasing overhead costs, and missed revenue opportunities:

Not Enough Leads  - Outside of referrals, they simply weren’t getting enough new inquiries. That made growth feel unpredictable and out of their control.

The Wrong Kind of Leads - Even when new leads came in, a lot of them didn’t align with the kind of projects they wanted to take on. That meant more time spent on calls and estimates that went nowhere.

A Bottleneck Between Sales and Design - Once a prospect said “yes,” the transition into the design phase wasn’t as smooth as it needed to be. Projects stalled out, and timelines got stretched.

Pricing Confusion from Trade Partners - On top of that, there were gaps in communication with trade partners around pricing. This added stress to the sales process and created delays that could’ve been avoided.

The Strategy

Builder Funnel worked closely with this East Cleveland remodeler to implement a strategic digital marketing approach that addressed these issues head-on:

1. Targeted Lead Generation & Qualification

• Improved SEO and content marketing to attract higher-quality prospects actively searching for remodeling services. Our team was able to increase total keywords by 225% and increase first page keywords by 900%. 
• Launched highly targeted paid search campaigns to capture homeowners with a strong intent to remodel.
• Implemented lead scoring and automated follow-ups to nurture and convert better-qualified leads. Builder Funnel brought this company's email list from 55 to 284 contacts in 11 months.

2. Pipeline Optimization & Sales Process Efficiency

• Refined the handoff from sales to design, ensuring a smoother transition and reducing bottlenecks.
• Integrated CRM tools to provide better visibility into the sales pipeline and project status.
• Prior to Builder Funnel, leads were coming in unqualified due to unrealistic expectations of pricing. We addressed this by adding a cost guide to their website, providing potential customers with clear pricing information and helping to qualify leads more effectively.

The Results

With these strategies in place, this East Cleveland Remodeler saw rapid improvements in their marketing and sales performance:

• $304,000 in revenue directly attributed to Builder Funnel
• 2x ROI on closed won projects
• 305 total leads generated (compared to 75 annual leads before Builder Funnel)

"We've been really happy with filling up the pipeline. It's helped me out a great deal in sales…”

Growing Fast and Looking Ahead

Heading into 2025, this remodeler set a revenue goal of $2.1 million. And with the way things are going, they are already pacing ahead of that target.

Lead flow has picked up so much that they’re now figuring out how to keep up with the demand by hiring new team members and planning projects later into the year. Of course, this is a good problem to have, and a clear sign that the marketing system is doing its job.

By continuing to fine-tune their lead qualification, keep their internal processes running smoothly, and double down on the strategies that are working, they’re set up for even bigger wins this year.

Want to Generate Results for Your Remodeling Business? Learn how Builder Funnel can help you generate high-quality leads, optimize your sales pipeline, and drive revenue growth. Schedule a free strategy call today! 👇