2 min read
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Overview
Bromwell Construction is a design-build remodeling company serving Delaware and nearby Pennsylvania markets. Known for high-quality whole home remodels, additions, kitchens, and custom projects, the company has a long-standing partnership with Builder Funnel to strengthen its online presence and expand into new territories.
Nothing says “we’re serious about growth” like casually adding a couple million to the forecast. By late 2025, Bromwell Construction significantly exceeded its revenue projections and began planning for even more aggressive growth in the coming year.
The Challenge
Bromwell Construction aimed to expand its reach into nearby high-value markets including West Chester and coastal Delaware. Their goals included:
- Increasing organic visibility in new locations
- Improving traffic and conversions for high-ticket project types
- Enhancing the sales pipeline with stronger, more qualified opportunities
The Strategy
Builder Funnel implemented a comprehensive digital marketing plan combining SEO, paid advertising, and conversion optimization.
SEO and Content Expansion
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New service area pages targeting West Chester and coastal Delaware
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Project-focused content showcasing high-end remodeling work in target areas
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Optimizing existing content for improved ranking and conversions
Paid Search Enhancements
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Refined targeting focused on key project types and expansion markets
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High-intent search campaigns designed to capture homeowners researching remodelers
Google Business Profile Optimization
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Updates and enhancements to boost appearance in Google Maps and local search
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Use of photos, posts, and location-specific optimization techniques
Sales and Marketing Alignment
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Increased collaboration between marketing and design teams
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Focus on promoting higher-ticket design-build projects
The Results
Significant Revenue Growth
Bromwell Construction surpassed its $7.4M revenue forecast and reached $9.8M by late September.
High-Value Project Wins
Designer-led opportunities contributed to larger project sizes and stronger profitability.
Market Expansion Success
The company gained consistent traction in both West Chester and coastal Delaware, validating the location targeting strategy.
Planning for Continued Growth
With strong results, Bromwell set a target of 12M for 2026. (We're cooking up some exciting new ideas to help them meet and exceed this goal, too.)
Key Takeaways
Geographic SEO Pays Off
Targeted content and location pages deliver qualified leads in new territories.
Integrated Marketing Builds a More Valuable Pipeline
Consistent SEO, PPC, and GBP optimization work together to generate higher-ticket projects.
Growth Requires Both Strategy and Execution
These results were driven by consistent alignment between marketing efforts and company goals.
Conclusion:
Through strategic content expansion, improved local SEO, and refined paid search campaigns, Bromwell Construction achieved nearly 10M in booked business and set a strong foundation for future growth. Builder Funnel’s holistic approach helped the company reach new markets and secure more high-value project opportunities.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇