3 min read
Overview
One Calgary remodeler transformed their business by implementing a strategic content and inbound marketing plan, leading to a massive return on investment and high-value organic leads. In just one year with Builder Funnel, the results speak for themselves!
The Challenge
Operating in Calgary’s competitive remodeling industry, this company faced a familiar yet critical challenge: generating quality leads. While they had an established reputation in their market, they needed a more strategic approach to online visibility to attract high-intent prospects and convert them into clients.
The main obstacle was standing out in search engine results. With more homeowners turning to online searches to find reputable remodelers, the company needed an SEO strategy that would not only increase visibility but also attract the right type of leads, those ready to invest in high-end remodeling projects.
The goal? To secure profitable leads through organic search while maximizing return on investment.
The Strategy
At Builder Funnel, every marketing effort is driven by three key goals: increasing website traffic, converting more leads, and nurturing prospects through the sales funnel.
A key part of this strategy was creating consistent, relevant blog content tailored to the company’s ideal audience. But even the best content won’t deliver results if it isn’t seen. That’s where our SEO strategy came in. We don’t just write content. We optimize it to ensure the right prospects find it when they search online.
Our approach included:
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Keyword Research & Optimization: Identifying the most valuable search terms potential clients were using and integrating them into high-quality blog posts and web pages.
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Content Strategy: Publishing in-depth, helpful articles that answered common homeowner questions and showcased the company’s expertise.
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Local SEO Focus: Ensuring the business appeared in search results for location-based queries to attract clients, specifically in the Calgary area.
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Ongoing Performance Tracking: Regularly analyzing results and refining the strategy to continually improve rankings and lead generation.
By combining valuable content with smart optimization, we helped this remodeler attract, engage, and convert more leads.
The Results
Incredible ROI
With a total marketing investment of $48,665.41 in 2024, this Calgary remodeler brought in $403,000 in revenue from just two organic leads. Based on an average gross margin of 30%, that translates to $120,900 in gross profit, resulting in a 148% return on investment from closed design contracts alone.
And it does not stop there. Several additional organic leads are still in the design phase. If those deals close as expected, the anticipated gross profit would increase to $169,000, bringing the projected ROI to 248.3%.
Increased Website Traffic
With increased exposure comes increased traffic. The client's website was averaging 33 organic visitors per month in 2023. In 2024, that average jumped to over 313, representing an 840% increase in organic traffic.
Additionally, organic search traffic saw a significant rise over time. In June 2024, the website had 10 organic search sessions, while by February 2025, that number surged to 458 organic search sessions—a testament to the long-term impact of strategic SEO and content marketing.
Increased Organic Conversions
By enhancing their website’s visibility and ensuring it ranked for key industry-related searches, we helped the company generate leads that directly contributed to revenue growth. With organic search playing a crucial role, they were able to secure high-ticket deals without relying solely on paid advertising.
More Quality Leads
In 2024, two organic leads resulted in an impressive $403,000 in revenue. These weren’t just any leads—they were high-intent prospects who converted into valuable design-build projects.
Key Takeaways
Results Take Time
SEO isn’t an overnight success story, but with the right strategy, it can deliver significant, long-term results.
Consistency is Key
Regular content creation and optimization are essential for staying competitive in a crowded market.
A Holistic Approach Wins
Digital marketing success isn’t just about one strategy—it’s about integrating content, SEO, and lead nurturing for maximum impact.
Conclusion:
Through a data-driven inbound marketing approach, this Calgary remodeler achieved exceptional growth in organic search performance, generating over $403,000 in revenue from just two organic leads. With a total marketing investment of $48,665.41 and an average gross margin of 30%, that translates to $120,900 in gross profit and a 148% return on investment from closed design contracts alone.
By leveraging strategic content creation, SEO optimization, and a tailored digital marketing plan, Builder Funnel helped position them for long-term success in an increasingly competitive industry.
For remodelers looking to grow their business and secure high-quality leads, the results of our approach highlight the power of a well-executed digital marketing strategy. The combination of valuable content, SEO, and a consistent approach is the key to standing out and thriving in today’s digital landscape.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇