Honorato Company is a construction management firm serving the Greater Boston area, known for high-end residential renovations, custom work, and large-scale development projects. They partnered with Builder Funnel to refine their positioning, improve lead quality, and strengthen their digital footprint.
It's a universal truth: when you level up your positioning, suddenly everyone wants to sit at your lunch table. Within months, Honorato Company experienced a dramatic shift in lead quality, attracting affluent homeowners, interior designers, and out-of-state investors as a direct result of improved visibility and strategic targeting.
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Honorato Company entered 2025 facing a familiar challenge: plenty of inquiries, but not all from the right clients. Their goals included:
They needed a digital strategy that would support more selective growth.
Builder Funnel deployed a refined, high-end marketing strategy built around positioning, visibility, and lead quality.
Development of luxury-focused personas based on real data from successful client partnerships
SEO improvements designed to target affluent homeowners and developers
Tailored educational content speaking to design-savvy decision makers
Increased visibility through Google search
Achieving new mentions and discovery through ChatGPT
Expand into adjacent geographic markets
Google Ads targeting high-value keywords including basement remodel, luxury additions, and custom homes
Prioritization of larger project types to match revenue goals
Improved vetting systems
Better CRM usage and contact attribution
Clearer understanding of pipeline quality and value
Honorato Company began receiving inquiries from:
These leads represented a significant shift from earlier in the year, when most opportunities were under 200K. The company is now positioned as a premium construction manager with a more affluent client base.
This performance directly supports Honorato Company’s long-term objective of reaching 10M in revenue.
Premium messaging and persona-focused content strengthen a company’s appeal to affluent buyers.
Search engines and AI-driven platforms amplify reach when messaging is aligned.
An integrated system ensures better leads and more efficient sales processes.
With strategic SEO, refined positioning, and high-intent ad targeting, this Boston design-build construction company successfully elevated its brand and expanded into new markets. Builder Funnel’s multi-channel approach helped them attract the high-value clients needed to reach their ambitious growth goals.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇