2 min read
Overview
Honorato Company is a construction management firm serving the Greater Boston area, known for high-end residential renovations, custom work, and large-scale development projects. They partnered with Builder Funnel to refine their positioning, improve lead quality, and strengthen their digital footprint.
It's a universal truth: when you level up your positioning, suddenly everyone wants to sit at your lunch table. Within months, Honorato Company experienced a dramatic shift in lead quality, attracting affluent homeowners, interior designers, and out-of-state investors as a direct result of improved visibility and strategic targeting.
The Challenge
Honorato Company entered 2025 facing a familiar challenge: plenty of inquiries, but not all from the right clients. Their goals included:
- Attracting higher-ticket projects
- Reducing time spent on unqualified leads
- Expanding visibility beyond their immediate market
- Creating a stronger, more premium online presence
They needed a digital strategy that would support more selective growth.
The Strategy
Builder Funnel deployed a refined, high-end marketing strategy built around positioning, visibility, and lead quality.
Content and SEO Strategy
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Development of luxury-focused personas based on real data from successful client partnerships
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SEO improvements designed to target affluent homeowners and developers
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Tailored educational content speaking to design-savvy decision makers
Strategic Visibility Across Search and AI Platforms
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Increased visibility through Google search
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Achieving new mentions and discovery through ChatGPT
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Expand into adjacent geographic markets
Paid Advertising Enhancements
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Google Ads targeting high-value keywords including basement remodel, luxury additions, and custom homes
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Prioritization of larger project types to match revenue goals
Lead Tracking and Qualification
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Improved vetting systems
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Better CRM usage and contact attribution
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Clearer understanding of pipeline quality and value
The Results
Higher-Value Leads
Honorato Company began receiving inquiries from:
- New York interior designers commissioning projects in Massachusetts
- Chicago-based investors exploring regional development
- High-end homeowners seeking full-scale renovations
Meaningful Business Momentum
These leads represented a significant shift from earlier in the year, when most opportunities were under 200K. The company is now positioned as a premium construction manager with a more affluent client base.
Strong Alignment with Growth Goals
This performance directly supports Honorato Company’s long-term objective of reaching 10M in revenue.
Key Takeaways
The Right Positioning Attracts the Right Clients
Premium messaging and persona-focused content strengthen a company’s appeal to affluent buyers.
Visibility Beyond Local Markets Matters
Search engines and AI-driven platforms amplify reach when messaging is aligned.
Lead Quality Improves When Strategy and Sales Align
An integrated system ensures better leads and more efficient sales processes.
Conclusion:
With strategic SEO, refined positioning, and high-intent ad targeting, this Boston design-build construction company successfully elevated its brand and expanded into new markets. Builder Funnel’s multi-channel approach helped them attract the high-value clients needed to reach their ambitious growth goals.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇