Driving $4M+ in Revenue for a San Antonio Remodeler through Full-Funnel Inbound Strategy

Overview

A bathroom and kitchen remodeling company based in San Antonio, Texas, partnered with Builder Funnel in March 2024 to solve critical growth challenges and build a sustainable marketing engine. Operating in a highly competitive market, the client was seeking consistent project volume, improved profitability, and higher-quality leads.

The Challenge

Before engaging with Builder Funnel, the client faced three primary obstacles:

1. Inconsistent volume that made revenue forecasting difficult
   
   
2. Profitability constraints due to inefficient lead-to-sale conversion
   
   
3. Low lead quality, which strained their sales process
   
   

Their financial objectives were clear: increase revenue by $1 million and net profit by +5% YoY.

The Strategy

To meet these goals, Builder Funnel rolled out a multi-channel, full-funnel marketing strategy tailored to the client’s ideal customer profile.

• Search-Optimized Content
  • 2 blog articles per month focused on high-intent keywords for kitchen and bath remodels
  • Monthly SEO technical optimizations to maintain site health and organic visibility

• Content Promotion & Nurturing
  • 1 promotional email and 1 social media post per month to extend blog reach
  • Launch of a high-converting cost guide campaign to drive top-of-funnel leads

• Paid Media Strategy
  
  • Google Ads and Meta Ads strategy focused on service-specific campaign funnels
  • Continuous testing and bid optimization

The Results

$4.09M in Revenue Attributed to Digital Marketing

Using closed-loop reporting, we tracked over $4.09 million in revenue generated from inbound marketing efforts within just one year. This included $2 million from paid search, $1.8 million from organic search, $38,000 from email marketing, and $13,000 from social media, all driven by Builder Funnel’s strategic digital execution.

13.23X Return on Investment

With a total marketing return of over $4 million and a standout 6.99X ROI from Google Ads alone, this San Antonio remodeler saw an impressive 13.23X ROI across all inbound marketing channels, validating the strength and scalability of the strategy. As a result, the company not only met but surpassed its annual revenue goals, a clear testament to the power of a focused and data-driven marketing partnership.

How Does Builder Funnel Calculate ROI?

At Builder Funnel, we don’t stop at surface-level marketing metrics; we track what truly matters: your bottom line. Our ROI calculations are designed to show how effectively your marketing investment is turning into real, profitable growth.

For this San Antonio remodeling company, their total marketing spend, including all Builder Funnel fees and paid ad budgets, totaled $148,717.00 over the course of one year. With an average gross margin of 48%, we calculate ROI by taking the revenue generated through marketing, multiplying it by that margin, and then dividing it by their total spend.

Here’s the simplified formula:
(Revenue × Gross Margin) ÷ Total Investment = ROI

In this case:
($4,090,000 × 0.48) ÷ $148,717 = 13.23X ROI

This means for every dollar invested in Builder Funnel’s marketing efforts, the company saw a $13.23 return in gross profit, not just leads, but real dollars back into the business.

Our team acts as more than just marketers; we are business partners, committed to helping you grow smarter, measure clearly, and maximize every dollar you invest.

Want to dive deeper into our ROI philosophy?
Listen to this podcast episode from our Founder & CEO, Spencer Powell, where he breaks it all down in detail. 

Key Takeaways

Data-Driven Marketing Delivers Real Results

Accurately tracking revenue by channel makes it possible to clearly see what’s driving growth. With closed-loop reporting, this remodeler could confidently invest more in what worked, and scale results.

Google Ads Can Be a Powerhouse for Remodelers

Once the team shifted the budget away from Meta and into high-performing Google Ads campaigns, ROI surged. Knowing where to double down can make a massive difference in profitability.

A Full-Funnel Strategy Builds Momentum Over Time

From blogs and SEO to email and paid media, this case proves that a consistent, full-funnel marketing approach builds a strong pipeline. Quality lead generation isn’t a one-and-done; it’s about staying visible, relevant, and conversion-ready at every stage.

From Leads to Profit: The Builder Funnel Approach

Working with a marketing partner who understands your financial goals is critical. At Builder Funnel, we don’t just generate traffic; we help remodelers grow profitable businesses. By combining marketing expertise with business consulting, we ensure your investment is aligned with your bottom line and set up to scale with confidence.

Conclusion:

Through a data-driven, full-funnel inbound marketing approach, this San Antonio remodeling company achieved outstanding growth across digital channels, generating over $4 million in attributed revenue and a 13.23X ROI from inbound marketing efforts alone. 

By combining high-performing paid search campaigns, strategic SEO and content creation, and targeted lead nurturing, Builder Funnel helped this remodeler build a marketing engine that attracts, converts, and nurtures high-value customers — all while providing clear, trackable results.

For remodelers seeking to increase volume, improve profitability, and attract higher-quality leads, this case proves the power of a smart, consistent, and integrated digital marketing strategy.

Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇