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Marketing and Sales Strategies for Home Builders and Remodelers

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Marketing For “Word-of-Mouth” Industries Like Building and Remodeling

Word of Mouth, Home Builder Marketing

Word-of-mouth industries like building and contracting may feel out of place in the age of modern technology. Where many businesses have been able to abandon or drastically reduce their reliance on traditional advertising methodology, industries depending on referrals and less technologically proficient demographics are at a crossroads. But if you’re in one of the dozens of industries that does rely on word-of-mouth, how can you safely and effectively bring your word-of-mouth business into the 21st century?

Don’t Reinvent the Wheel

Not many people ask for referrals when choosing their next brand of tooth paste, and rightly so—it’s not a particularly personal item to buy, nor is it especially expensive. But when it comes to industries that are personal and expensive, the word of a friend, family member, coworker or other trusted source of information can be vital to communicate how honest and hardworking the referred service is.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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