Sometimes there is a big difference between what custom homebuilders and remodelers are trying to sell and what potential homebuyers are looking to buy. Let’s face it; as humans, we tend to focus on what’s important to us. But what’s important to a homebuilder is not always important to a homebuyer. What makes things even more complicated is that homebuyers don’t always know exactly what it is that they want.
If you’re a custom homebuilder or remodeler, what does that mean when it comes to marketing your services?