With all the hype these days about websites, it’s important to remember that it’s not all just about having one. It’s what you do with it that counts, and a comprehensive homebuilder web marketing plan needs to include a lot more than just a site. That way, you extend the reach of your efforts, reinforce where necessary and cover all the bases.
Remember when a great website was all you needed to market your business online? Well, that’s no longer the case, according to most industry experts. Going into 2014, you need a comprehensive web marketing strategy that incorporates a range of digital channels, and you have to put in the time to implement it. It’s simply not enough to just build a website, regardless of how good it looks. Include these components for a well-rounded, strategic approach:
The Content Conundrum