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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How-To Make A Facebook Event for Your Open Houses (And Why You Definitely Should)

social media, Facebook, homebuilder marketing, Builder-remodeling marketing


As of 2016, Facebook boasts 1.59 billion monthly active users on its platform.  To put that into more tangible terms, the population of India is roughly 1.252 billion and America is 303 million. So if Facebook were a country, it would be about as large as America and India combined.

So with that in perspective, are you positive you're using Facebook as efficiently as you could be?

3 Ways You Haven't Thought to Use Facebook Yet to Promote Your Homebuilder Business

social media, Remodeler Marketing, Facebook Tips, Facebook, homebuilder marketing

Facebook is one of the quickest growing social tools for business of all sizes.  The well-known social network quickly and easily connects businesses to the masses, and vice versa.  While the strategy around reaching a wide audience changes at break neck paces with social media in general, here are a few tried and true methods for reaching your target audience that you may not have thought of yet.

"Beefing up" Your Homebuilder Marketing Database (And What to Do With It)

social media, email marketing, homebuilder marketing, buyer personas

You’re doing everything right. You have a dynamic homebuilder marketing website, you’re updating your content regularly and driving traffic with social media. You have downloadable offers on your site and you’re gathering information from users when they sign up for your products. But what are you doing with the information you collect? Are you getting the right intel and are you using it to its fullest advantage? Here’s how to beef it up for it to be useful and use it to make a difference:

Quick Tips for Homebuilders - Do Something to Grow Your Business Every Day

social media, Marketing Strategy, SEO for Home Builders, homebuilder marketing

If you aren’t moving forwards you’re going backwards. Homebuilder marketing doesn’t have to be an elephant in the room. Learn to do one thing every day to promote your business, and you’ll find your marketing strategy moving forwards step by step. Here are some quick tips for things you can do to help grow your contracting business on a daily basis:

How to Handle Bad Customer Reviews Online

social media, homebuilder marketing, online review

One of the major drawbacks of having an online presence, particularly social media profiles, is that you can get bad customer reviews. We know how valuable good online reviews can be for your homebuilder marketing, but what happens when you get a bad one? Most review sites are steadfast about not removing negative reviews, because they value the integrity of their sites for consumers.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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