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What Will Drive The Housing Market—And How Should That Affect Your Marketing?

homebuilder marketing, should affect the way you market, marketing to today’s homebuyers, How today’s housing market, who are today’s homebuyers?

To say that the housing market went through a pretty rough stretch the past few years would be a classic understatement. Things started ramping back up again when higher mortgage rates and rough winter weather slowed single-family housing starts and sales somewhat this year. It seems that there are a lot of different factors that drive the housing market. And while most of these driving factors are out of control, understanding the drivers (or at least some of them) can give builders and remodelers a bit of an edge in talking to potential homebuyers. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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