One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP).
Like any other business, as a remodeling business you need to set yourself apart from the competition.
You rely on your website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates, and eventually turn them into clients. But how does that happen? What is it about your website that will attract prospects and make them stick around—and eventually turn into customers?
Sometimes when remodelers check out the latest marketing intelligence for their industry they can feel left out. That’s partucluarly true when the information marketing experts talk about gets into topics such as Customer Relationship Management (CRM). It can be easy to think that that kind of marketing sophistication is for “the big boys.” What if your remodeling business does less than $1M in sales a year? Isn’t CRM overkill? Do you really need it?