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QR Codes for Builders - Moving Offline to Online

QR Codes, Home Builder Marketing Blog

As a builder or remodeler, you probably have signs, trucks and direct mail pieces floating around your market area. Are you getting the most out of these marketing mediums?

What is a QR Code and How Can I use it as a Builder?

A QR Code, or quick response code, is a 2D bar code that looks like the image located at the top of this post.&nbsp; A QR Code is scanned by a Smartphone and will take the user to a webpage, contact info, send a text or even take them to a video.

So how can builders use the QR codes effectively? Here are a few ideas to get the creative juices flowing!

Remodeler Marketing: How to Create a QR Code

Remodeler Marketing, QR Codes, Builder Marketing

Many remodeling companies have a number of print materials.  While the world is moving to more and more Internet mediums, there is no need to throw out your print materials.  One of the easiest ways to update your print materials is with a QR (quick response barcode) code.  There are a number of creative ways to use QR codes, such as on business cards, at conferences and events, and in print advertisements.  These codes can help your remodeling company engage users with your brand name and bridge the gap between inbound and outbound marketing.

If you aren't using any QR codes, don't get overwhelmed.  It's easy to start using them at any point with your business.  Here are four steps to get you started with this process.

1.  QR Code Generator: Find One
One of the key components for choosing a code generator is finding one that fits your needs.  When you are making your choice, consider whether you are able to design a unique code for your brand, if you can track and analyze performance, and if the code is compatible with the most common code readers.  Three generators to check out are Kaywa, GOQR.me, and Microsoft Tag.  The first two are free with paid premium versions.  Microsoft Tag is free with limited analysis abilities.

2.  Create and Design It, Then Link It Up

You can customize the design of your code just about any way you like.  Consider creating a code that looks like your remodeling logo or like your web site scheme.  Then consider where you will use your QR code.  Do customers frequently get your contact information from your business card?  Think about putting the code there.  Do you distribute flyers about your services?  Put a code on them.  Make the code placement worthwhile for you and your customers.

3.  Do a Test Run
It is easy to get so excited about designing your code that you forget to check if it actually works.  Two great tools to use for test runs are Google Goggles and QR Code Reader.  Both of these tools are free, available for multiple smartphones, and very easy to use.

4.  Test and Analyze the Results
Track and analyze the traffic that comes in from each code.  Are people scanning your business card codes but not the flyer codes?  Are they scanning at all?  These results will help you to refine your codes and their placements.

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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