Builder Funnel Blog

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Builder Marketing: Failure IS an Option (And Your Clients Need To Know It)

Builder Marketing, using your experience to allay customer concerns, proper use of fear in marketing, addressing prospects’ fears about building

When NASA Flight Director Gene Kranz tackled the problems facing the crippled Apollo 13 spacecraft, he (allegedly) uttered the famous words, “Failure is not an option,” as a demonstration of his resolve to bring back the astronauts safely. When it comes to building a new home, however, potential homeowners need to be aware that failure is a very real option.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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