Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best for homebuilders? That depends, and here’s why:
PPC, or pay per click, is not a new marketing strategy. In an industry where evolution is the name of the game, some feel PPC is antiquated, no longer an effective investment for homebuilder marketing. However, a little research into the topic reveals this type of paid advertising effort still lends great results to companies interested in marketing on a budget and monitoring their audience closely.
Typically when you consider inbound marketing for your building or remodeling business, you don't think of PPC (pay per click). Even though it is a traditional marketing strategy, there is still a place for it in the world of inbound marketing. The key is to find a balance between paid search and organic search strategies instead of relying heavily on one or the other. Here are some of the most common myths about PPC and what you can do to combat them in your own marketing practices.
Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which, anymore is pretty much always), small businesses are looking for cost effective ways to reach new customers. That, of course, is one of the appeals to promoting your business online. Once you have your website built, there are a lot of things you can do that don’t cost much.