If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You might have done a little research, or tried it out a little, and decided that it was too costly or difficult to use this type of advertising as a part of your online marketing strategy.
Building a strong brand goes beyond having a fancy logo and a cool website design or carefully chosen color scheme. Every business has a brand, from global multinationals right down to the smallest family-owned business. Homebuilders with the strongest brands are those who have invested time in considering how they want to be seen in the marketplace.
With all the hype these days about websites, it’s important to remember that it’s not all just about having one. It’s what you do with it that counts, and a comprehensive homebuilder web marketing plan needs to include a lot more than just a site. That way, you extend the reach of your efforts, reinforce where necessary and cover all the bases.
Your Website is the Hub
If the only tool you had when building or remodeling a custom home was a framing hammer, you’d be in trouble. It’s a bit like that when it comes to marketing your homebuilding or remodeling business. You have a variety of tools at your disposal: Direct mail, signage, print advertising, email, and even billboards. You can build a significant and successful marketing presence by integrating those tools.
But all of those efforts really need to drive potential customers back to your website. Your website needs to be the foundation of all your marketing efforts. And without a good foundation, it’s hard to build anything. Here’s why it’s so important to have a good website if you want to be successful.
Remember when a great website was all you needed to market your business online? Well, that’s no longer the case, according to most industry experts. Going into 2014, you need a comprehensive web marketing strategy that incorporates a range of digital channels, and you have to put in the time to implement it. It’s simply not enough to just build a website, regardless of how good it looks. Include these components for a well-rounded, strategic approach:
The Content Conundrum