If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You might have done a little research, or tried it out a little, and decided that it was too costly or difficult to use this type of advertising as a part of your online marketing strategy.
Building a strong brand goes beyond having a fancy logo and a cool website design or carefully chosen color scheme. Every business has a brand, from global multinationals right down to the smallest family-owned business. Homebuilders with the strongest brands are those who have invested time in considering how they want to be seen in the marketplace.
If the only tool you had when building or remodeling a custom home was a framing hammer, you’d be in trouble. It’s a bit like that when it comes to marketing your homebuilding or remodeling business. You have a variety of tools at your disposal: Direct mail, signage, print advertising, email, and even billboards. You can build a significant and successful marketing presence by integrating those tools.
But all of those efforts really need to drive potential customers back to your website. Your website needs to be the foundation of all your marketing efforts. And without a good foundation, it’s hard to build anything. Here’s why it’s so important to have a good website if you want to be successful.
If you’ve been following our recent postings about how builders and remodelers can effectively market themselves in today’s economy you might come to the conclusion that blogging about your business will solve all your problems. We’ve talked a lot about blogging lately because blogging should be an important part of your marketing strategy. But it’s just one piece in the puzzle.