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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Builder-Remodeler Marketing: Reaching Isn’t Enough—You Need to Engage

Customer Retention, Home Builder Marketing, moving prospects to action

When you’re marketing your homebuilding or remodeling business, a lot of your focus tends to be on “reaching your audience.” You work to define your audience. You identify what’s important to them. Maybe you’ve even created a persona that helps you define your audience. Then, your content needs to be good because it’s essential that you speak to them about the things they want to know. And of course, it’s important to be found by the people you’re hoping to work for—so you pay attention to keywords and SEO or even pay-per-click.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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