As a homebuilder, you’ve probably seen the data about the dearth of first-time homebuyers. In 2015, less than one-third of all homebuyers were first-time buyers. That’s a troubling trend, but there seems to be some good news on the horizon.
Good marketing isn’t about trying to sell someone something they don’t really want. It’s about finding the right audience for what you produce and crafting messages that let’s that audience know that you have what they’re looking for. That, of course means you have to understand exactly what your audience wants.