A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.
When you review the marketing materials for your homebuilding or remodeling business, do you ever get the feeling that you’re saying the same thing over and over? I’ve got good news for you: That’s not necessarily a bad thing! If you’ve got the right message, it’s important to repeat it. If what you’re saying will help potential clients make the right choice homebuilding or remodeling choice, it’s OK to say the same thing multiple times. Here are several reasons why.