There’s a slew of marketing metrics out there, but which ones really matter? In an ideal world, marketing professionals could spend all day watching the metrics, adjusting accordingly and keeping everyone from the CEO to the receptionists up to speed.
When you build a home for someone they generally have a pretty specific set of expectations of what they’re going to get for their money. The homeowner invests a certain amount of money and in return gets a finished product. Sometimes the homeowner is really thrilled at the return he got for his investment (and don’t you love it when that happens?).