Driving traffic to your homebuilding website is a good thing, but is your website catered to the right group? Recent trends have shown that women actually are the final decision makers when it comes to building or remodeling a home (As if they didn't already get the final say in everything else). It doesn't take a genius to figure out that there is a difference between what motivates men and what motivates women. For instance, try shouting, "Shoe sale!" in the middle of a crowded mall and see whose attention you get.
There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever was—particularly if you’re talking about marketing to someone who is looking to build or remodel a home. But what does that mean in today’s marketplace, when customers are “meeting” you online instead of face-to-face?