Local search is big news in Google at the moment, and a 2015 national survey from the Construction Marketing Association shows that 62% of the respondents are aware of its importance and plan to increase their focus in this area. Making it work for your business isn’t all that difficult, either. These 4 steps will get you started:
There’s nothing like getting someone else to sell for you, and when it’s a happy customer it’s even better. Turn your satisfied clients into ambassadors for your contractor marketing by optimizing your use of the free online tools available to generate remodeling leads.
Everybody’s struggling. Well, not everyone—but small companies such as your renovation contractor business have had a rough ride the past couple years. And often, the first thing to get cut in tough times is the marketing budget. Somehow, it’s seen as a “luxury” item; we aren’t sure how it can be a luxury. After all, without marketing you have no market presence, and without that it’s impossible to build up your business.
Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible. What’s the point, you might be asking? My clients aren’t the kind of people to sit on Facebook all day. I’m not targeting a teenage marketplace. Why on earth would I want to worry about Twitter and other social media marketing platforms? For a few seriously good reasons, that’s why: