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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

How to Make Local SEO Work for Your Homebuilding Company

Content Marketing, Local SEO, Marketing Home Renovations

Local search is big news in Google at the moment, and a 2015 national survey from the Construction Marketing Association shows that 62% of the respondents are aware of its importance and plan to increase their focus in this area. Making it work for your business isn’t all that difficult, either. These 4 steps will get you started: 

How to Turn Customers into Ambassadors for Your Home Renovation Business

Contractor Marketing, Social Media Marketing, Marketing Home Renovations

There’s nothing like getting someone else to sell for you, and when it’s a happy customer it’s even better. Turn your satisfied clients into ambassadors for your contractor marketing by optimizing your use of the free online tools available to generate remodeling leads.

Tools of the Trade: The Importance of Using the Right Marketing Options

Social Media Marketing, Home Builder Marketing, Home Builder Website Design, Marketing Home Renovations

Everybody’s struggling. Well, not everyone—but small companies such as your renovation contractor business have had a rough ride the past couple years. And often, the first thing to get cut in tough times is the marketing budget. Somehow, it’s seen as a “luxury” item; we aren’t sure how it can be a luxury. After all, without marketing you have no market presence, and without that it’s impossible to build up your business.

What's the Point? 4 Reasons Why Contractors Need Social Media Marketing Right Now

Social Media Marketing, Contractor Marketing, Construction Marketing, Social Media for Home Builders, Digital Marketing for Remodelers, Marketing Home Renovations

Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible. What’s the point, you might be asking? My clients aren’t the kind of people to sit on Facebook all day. I’m not targeting a teenage marketplace. Why on earth would I want to worry about Twitter and other social media marketing platforms? For a few seriously good reasons, that’s why:

The Benefits of Blogging for Your Homebuilder Marketing Strategy

Blogging, Home Builder Marketing Strategy, Marketing Home Renovations

Blogging is alive and well, and not only living in Paris! It’s living right here at home in the good old US of A, and it should be residing on your website. If it isn’t, you’re missing out on a good thing.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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