Content Marketing— attracting and retaining customers by creating and offering relevant, valuable content—is a relatively new concept. Of course that means that a lot of marketing types are talking about it today. But the underlying principles for doing this (or any kind of marketing) effectively have been around for a long time.
When you build a home for someone they generally have a pretty specific set of expectations of what they’re going to get for their money. The homeowner invests a certain amount of money and in return gets a finished product. Sometimes the homeowner is really thrilled at the return he got for his investment (and don’t you love it when that happens?).