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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Builder and Remodeling Marketing: What’s Your Plan For Content Marketing?

Marketing Goals, Content Marketing, Home Builder Marketing, Inbound Marketing

Content Marketing— attracting and retaining customers by creating and offering relevant, valuable content—is a relatively new concept. Of course that means that a lot of marketing types are talking about it today. But the underlying principles for doing this (or any kind of marketing) effectively have been around for a long time.  

4 Marketing Metrics Every Building Business Should Watch

Inbound Marketing, Measuring Marketing Results, Marketing Goals

There’s a slew of marketing metrics out there, but which ones really matter? In an ideal world, marketing professionals could spend all day watching the metrics, adjusting accordingly and keeping everyone from the CEO to the receptionists up to speed.

Marketing ROI for Builders and Remodelers

Home Builder Marketing, Digital Marketing for Remodelers, Marketing Goals

When you build a home for someone they generally have a pretty specific set of expectations of what they’re going to get for their money. The homeowner invests a certain amount of money and in return gets a finished product. Sometimes the homeowner is really thrilled at the return he got for his investment (and don’t you love it when that happens?).

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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